Bhavin Turakhia, CEO of ZETA
Bhavin Turakhia, CEO of ZETA

How these startups are helping enterprises by offering solutions

  • We profile two startups that are offering enterprise solutions using new-age technologies.
  • Fintech startup Zeta, co-founded by Bhavin Turakhia and Ramki Gaddipati aims to digitise employee benefits

Many startups offer enterprise solutions using new-age technologies. Here, we profile two of them.

Zeta: Digitizing employee benefits

Fintech startup Zeta, co-founded by Bhavin Turakhia and Ramki Gaddipati aims to digitise employee benefits, cafeteria solutions, and rewards and recognition solutions by offering a cloud-based enterprise benefits suite called Zeta tax benefits. The package includes a payment solution.

“Zeta hopes to leverage technology to make digital payments easy, inclusive and valuable for corporations, employees and merchants. Our products revolve around a key idea that spending and receiving money should be easy, fast, and trouble-free," says Turakhia, CEO and co-founder, Zeta.

Varun Aggarwal, co-founder, Designhill
Varun Aggarwal, co-founder, Designhill

The aim is to replace paper-based systems that include records for claims and reimbursements and thus helps corporates save time, cut costs and reduce duplication of work.

With Zeta, users can also upload their bills, make tax benefit claims and spend their grants. Zeta products are backed by technologies like optical character recognition (OCR) and machine-driven transcription.

Going forward, the startup plans to invest more in machine learning, artificial intelligence (AI), and predictive analytics as they look to enhance their services and provide more actionable information to clients.

Designhill: AI-powered logo maker

Designhill is an online graphic design platform that aims at bridging the gap between businesses and the designer community by allowing businesses to source high-quality designs including logos and website designs that have been created using AI.

Founded by entrepreneur brother duo—Rahul and Varun Aggarwal, the firm has an interactive interface that can record customer’s real-time feedback and ratings. “One of our latest services is an AI-powered Logo Maker that makes quality branding accessible to everyone with the use of AI and machine learning (ML)," says Varun Aggarwal, co-founder, Designhill. He explains that this AI-enabled product uses ML to offer exclusive designs within minutes as it has a huge database of premium fonts, icons and other graphic selections. It can also comprehend users’ preference on the basis of the provided inputs and combines with previous learnings from thousands of users. Going ahead, the Aggarwal brothers plan to roll out a multi-lingual/multi-currency website.

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