Apple has started the assembling of iPhone 7 at its supplier Wistron's facility in Bengaluru
Apple is slowly but steadily strategising its plans to make deeper inroads in India where users mostly Android phones coming from China
Cupertino: Stressing once again that India is an important market for Apple, CEO Tim Cook said the current manufacturing in the country will see maximum growth in days to come amid the renewed push to open its branded retail stores in the country.
In an earnings call with analysts after declaring Q2 results late Tuesday, Cook said the company has made some adjustments in India and have seen preliminary some better results there.
Apple is slowly but steadily strategising its plans to make deeper inroads in a country where over 450 million people use smartphones, mostly Android and coming from China
"We've opened a developer, accelerator there, which we're very happy with some of the things coming out of there. It's a long-term play. It's not something that's going to be on overnight huge business. But I think the growth potential is phenomenal," Cook noted.
In India, price is a key factor when it comes to buying a smartphone.