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Instagram stumbles in push to mimic TikTok, internal documents show

wsj 10 min read . Updated: 13 Sep 2022, 05:47 PM IST Salvador Rodriguez, The Wall Street Journal
Instagram users cumulatively are spending 17.6 million hours a day watching Reels, less than one-tenth of the 197.8 million hours TikTok users spend each day on that platform (Photo: Reuters)Premium
Instagram users cumulatively are spending 17.6 million hours a day watching Reels, less than one-tenth of the 197.8 million hours TikTok users spend each day on that platform (Photo: Reuters)

Reels faces formidable competition from the leading short-video platform; creators follow the views

Meta Platforms Inc. Chief Executive Mark Zuckerberg is betting the social-media giant’s near-term future on Instagram Reels, the short-video feature he is touting as the company’s answer to TikTok.

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