2 min read.Updated: 07 Sep 2021, 10:05 PM ISTAgencies
The company announced the event on its websites and in invitations to media, but like every Apple launch since 2020, this one will be streamed online due to the Covid-19 pandemic
Apple Inc. has set the date for its biggest product launch of the year: Sept. 14, at 10 am PT. That’s when the company is set to unveil its latest line of iPhones and other products ahead of a critical holiday season.
The company announced the event on its websites and in invitations to media, but like every Apple launch since 2020, this one will be streamed online due to the Covid-19 pandemic. The company said the event, which features the tag line “California Streaming," will take place at 10 a.m. Pacific time next Tuesday.
The Cupertino, California-based technology giant has been readying four new iPhones, as well as Apple Watches with larger screens. Apple has also been working on revamped entry-level AirPods earbuds and new MacBook Pros. Apple typically holds multiple launches in the fall, so not every new device for 2021 may appear next week. Last year, Apple held three events across two months.
Since 2013, Apple has delivered new iPhones around September like clockwork. The tech giant, which launched a redesigned iPhone with 5G connectivity last year, is not expected to make radical changes this year, with most analysts pointing to small technical updates to the phone's processor and camera system.
"Upgrades rates peaked in 2021 on 5G, we expect upgrade rates to moderate but still drive high volumes in 2022," J.P.Morgan analyst Samik Chatterjee wrote in a note, adding that he still expects a record year thanks to higher sales of the lower priced iPhone SE.