Jio to introduce a short video format platform; plans to take on Meta’s reels
As per a press release, Rolling Stones India, Creativeland Asia and Jio Platforms Limited have partnered to launch ‘Platform’, a short video app for entertainers. The press release states that the app is aimed at “star entertainers, with an ecosystem built for organic growth and steady monetisation.”
Meta owned Instagram and Facebook will get a rival now. Jio is planning to introduce a rival to Meta’s reels feature. The telco giant is now getting an India based short video format app called Platform. This app is expected to do exactly the same how Facebook’s and Instagram’s reels work.