Xiaomi launched the Mi Men’s Sports Shoes 2 in India on Thursday. The Mi Sports Shoes 2 is the Chinese brand’s entry into the segment in India. The shoes will be available on the company’s crowdfunding platform before being made available on online and offline retail stores.
The Mi Men’s Sports Shoes are available at ₹2,499 on the Mi CrowdFunding online store. Xiaomi has set the goal of 5,000 units until it makes the shoes open for full-fledged sale and the shoes have already received 11,533 fundings with eight days to go.
Xiaomi’s new Mi Shoes sport a 5-in-1 uni-moulding technology which Xiaomi combines five individual materials. Xiaomi claims this makes the shoes durable, shock-absorbent and slip-resistant. The shoes also come with a fishbone structure which the company claims to make the shoes comfortable and twist resistant. The shoes are made of a breathable mesh fabric, are washing machine friendly and easy to clean.
The Mi Men’s Sports Shoes 2 are available in 3 colours options, Black, Grey, and Blue, and sizes ranging from 6 (UK) to 11 (UK).
This isn't the first time Xiaomi has ventured out of its smartphone business in India, however.
The company launched the seven Smarter Living devices in September last year spanning categories like health and fitness, travel, entertainment and security. This includes Mi TV, Mi Band 3, Mi Air Purifier 2S, Mi Home Security Camera 360 and Mi Luggage. X