OnePlus expects to start manufacturing TVs in India by early next year
1 min read 27 Sep 2019, 07:12 AM ISTOnePlus is currently in discussions for partnering an OEM for local manufacturing in IndiaIndia is the first market where OnePlus is bringing its smart television
PremiumNew Delhi: Premium smartphone maker OnePlus on Thursday unveiled its smart TVs in the Indian market and said it hopes to start local manufacturing by early next year.
India is the first market where OnePlus is bringing its smart television.
OnePlus, which will compete with players like Samsung, LG and Sony in the premium smart television category, will retail its TV sets for ₹69,900 onwards.
"India is the first market where we are launching our smart TVs. The first batch will come from China but we hope to start manufacturing in India by end of the year or early next year," OnePlus CEO Pete Lau said on the sidelines of the launch.
He added that discussions are currently on for partnering an OEM for local manufacturing.
Lau said the company would take the TV sets to other markets as well but the launch dates have been confirmed yet.
Also read: OnePlus TV review: The best TV we can’t recommend
Interestingly, a number of smartphone players such as Xiaomi, Samsung, LG, Motorola and Micromax also have smart TVs in their product portfolio.
Xiaomi, which started selling smart TVs in India last year, already offers various screen sizes ranging from 32-inches to 55-inches.
Citing IDC data, Xiaomi had said it had 39% share in the January-March 2019 quarter in the smart TV segment in India. LG had 15% share, while Sony and Samsung had 14% and 12% share, respectively, in the said quarter.
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The Indian television market is estimated to be about 12.5 million units annually, in which Samsung, Sony and LG control three-fourth market share.
Among key features of the Android TV- powered OnePlus TV is a smart remote that can be charged using a C-type charger, QLED display and Dolby Atmos sound.
Another version featuring a sound bar will be available at ₹99,900.
The company has also launched OnePlus 7T smartphone priced at ₹37,999 onwards.
This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.
