Lau went on to add that 'TV will not only become the centre of our smart home, but also the centre of our daily smart social hub'
Lau went on to add that 'TV will not only become the centre of our smart home, but also the centre of our daily smart social hub'

OnePlus TV to launch in September, India will get it first: CEO Pete Lau

  • Lau explained that India was given preference because the company had a very 'positive relationship with content providers' here.
  • He also hinted at the possibility of integrating modern technologies such as 5G, AI, VR and AR within the TV

After months of anticipation, OnePlus CEO Pete Lau finally broke his silence regarding the developments on the OnePlus TV. In a post on OnePlus forums, Lau told his community members that the OnePlus TV will be launched next month and India will be the first market to get it.

'I have a very exciting announcement to share with you – the OnePlus TV is set to launch in September, and it will be available in India first,' said Lau.

Lau explained that India was given preference because the company had a very 'positive relationship with content providers' here.

'We have always had a very positive relationship with content providers in India, who have always been willing to partner with us, which guarantees great content for our users,' he said.

Other markets including North America, Europe and China will receive the TV soon after. OnePlus said it is still trying to partner with local and regional content providers in these regions.

OnePlus TV's launch teaser
OnePlus TV's launch teaser

Lau hinted at a few key features of the OnePlus TV in his statement, without letting out any specifications. He reiterated his emphasis on image, sound quality and connected living, just like what he said in his previous interviews last year.

'As I mentioned in my previous post, technology has quickly evolved. Just as we thought smartphones would forever change people’s lifestyle and habits, whether it be the way we stream videos and play games on-the-go, we stepped into the era of IoT.'

Lau went on to add that 'TV will not only become the centre of our smart home, but also the centre of our daily smart social hub'.

He also hinted at the possibility of integrating modern technologies such as 5G, AI, VR and AR within the TV.

'The OnePlus TV is an important step towards OnePlus being involved in the world of IoT and interconnectivity,' he said.

OnePlus has already launched a 5G-enabled smartphone, the OnePlus 7 Pro 5G, in markets where the technology has already been kickstarted.

The exact date and some key specifications of the OnePlus TV are yet to be revealed by the company.

The company had earlier revealed the final name and logo of the TV.

'We are going to call our very first smart TV product 'OnePlus TV' – simple yet to-the-point – as we believe there's no other name that can best represent our value, vision and pride than naming it with our own brand,' said the company in a forum.

Xiaomi has already tried making inroads in the Indian TV market with its Mi TV range. It was received well by the price sensitive audience here. It offered a host of features like out-of-the-box support for video content platforms like Netflix, Hotstar and Amazon Prime Video.

OnePlus too will be eyeing the same category, but we can expect its product range to be priced slightly higher than that of Xiaomi, just like the smartphone market.

Close