PayTM, PhonePe and more join govt program to bring street vendors to UPI
The drive covers 223 cities in the country, and the government said it aims to onboard around 868,184 street vendors in these areas
Fintech firms PayTM, PhonePe, BharatPe, Mswipe and Acerware have joined a program by the Ministry of Electronics and Information Technology (MeitY) and Ministry of Housing and Urban Affairs (MoHUA) to drive digital onboarding of street vendors in India. The program, which falls under the PM SVANidhi scheme, is a 45 day special drive that aims to digitally onboard street vendors on the government’s Unified Payments Interface (UPI) platform. The fintech firms have joined on a pro-bono basis.