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Business News/ Technology / News/  Smartphone shipments in India decline 2% to 52 mn units in September quarter
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Smartphone shipments in India decline 2% to 52 mn units in September quarter

Chinese brands captured 74 per cent share in the Indian smartphone market in the September 2021 quarter, noted Counterpoint Research

Online channels captured around 55 per cent of the smartphone shipments during the quarter. (Bloomberg)Premium
Online channels captured around 55 per cent of the smartphone shipments during the quarter. (Bloomberg)

Smartphone shipments in India declined 2 per cent on annual basis to reach over 52 million units in September quarter 2021. The fall came as a result of higher pent-up demand last year due to the pandemic, industry watcher Counterpoint Research stated in a report.

“The smartphone market continues to show signs of resiliency and the quarterly numbers would have been even higher if not for the component shortages that escalated during the quarter," the report said.

Counterpoint Senior Research Analyst Prachir Singh noted that the smartphone shipments maintained a strong momentum after the second Covid-19 wave.

"The consumer demand outweighed the supply due to the high pent-up demand. Keeping in mind the global component shortage, most of the brands were aggressively working to secure enough stock for the festive season. The demand in the online channels remained strong and reached highest-ever shipments in Q3 2021," he stated.

Online channels captured around 55 per cent of the smartphone shipments during the quarter. Meanwhile, Chinese brands captured 74 per cent share in the Indian smartphone market in the September 2021 quarter, mentioned Counterpoint Research Analyst Monika Sharma.

Xiaomi led the smartphone market share tally at 22 per cent, followed by Samsung (19 per cent), Vivo (15 per cent), Realme (14 per cent) and Oppo (10 per cent) in the September 2021 quarter.

The overall mobile handset market in the country declined 5 per cent year-on-year during the quarter under review. Samsung regained the top position in the overall handset market with 17.6 per cent share, followed by Xiaomi (15.5 per cent), Vivo (10.1 per cent), itel (10 per cent) and Realme (9.9 per cent).

The feature phone market declined 12 per cent on-year in the September quarter of 2021 as the more users mmigration to smartphones continued. itel led the feature phone market with 27 per cent share, followed by Lava, Nokia HMD and Samsung.

The report noted that Transsion Group brands (itel, Infinix and Tecno) registered 72 per cent y-o-y growth and captured a 9 per cent share collectively in the overall India smartphone market. itel remained the top smartphone brand in the sub- 6,000 price band.

"Apple was the highest growing brand in Q3 2021 with 212 per cent y-o-y growth and led the premium smartphone market (above 30,000) with a 44 per cent share. The brand maintained its leading position in the ultra-premium segment (above 45,000 or USD 650) with a 74 per cent share," Counterpoint said.

Strong demand for the iPhone 12 and iPhone 11 were the major factors in Apple's growth and the company became the top 5G smartphone brand in the premium segment for the first time, it added.

OnePlus grew 55 per cent y-o-y in the third quarter, driven by the OnePlus Nord Series and registered its highest ever shipments in India. The brand captured the second spot in the premium segment (over 30,000).

Nord series cumulative shipments crossed 3 million units.

Counterpoint said 5G smartphone shipments crossed the 10-million mark for the first time in the September quarter. Vivo became the top 5G smartphone brand for the first time, followed by Samsung, OnePlus and Realme.

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Published: 28 Oct 2021, 07:16 PM IST
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