Startups aim to simplify UPI payments for India's 550 mn feature phone users
Mumbai-based startup Minkville is one such startup that has developed a solution called MissCall Pay which allows users to initiate a payment by giving a missed call on a number
New Delhi: With over 1.3 billion transactions every month, the Unified Payments Interface or UPI has emerged as one of the fastest growing payment platforms in the world. A large number of these transactions are taking place on smartphones. That isn’t surprising, as feature phones are not very convenient when it comes to doing anything beyond calling and messaging, let alone making UPI payments.