New Delhi: Sixty nine percent of Indian consumers agree that digital technology has positively impacted their lives, more than double the figure of US respondents (34%) according to the “State of Digital Lifestyles" research report from Limelight Networks, a leading provider of edge cloud services. The survey of consumers in nine countries shows digital device adoption is on the rise, but performance frustrations and security concerns remain.
Digital assistants such as Amazon Alexa and Google Home are becoming increasingly popular, with 68% Indians either owning one or planning to buy it within six months.
Also, as the popularity of smartphones is growing, they are now being considered as an essential tool by most consumers with over 86% saying they would not be willing to give them up for more than one day and only 4% willing to stop using them permanently. Striking the same chord, when asked how long they could avoid using their desktop or laptop computers, just 23% of Indian consumers said they can avoid them for more than one day, and only 4% willing to give them up permanently.
The growth of digital technology has created new concerns, however, with 61% of Indian respondents saying they are more worried about personal information being stolen online than a year ago. For digital assistants, 46% of Indians expressed concerns about data privacy.
In other findings, the report found that the overwhelming majority (94%) of Indian consumers think online digital technology has improved their lives. Notably, over two-third (69%) Indians feel digital technology has made a ‘significant improvement’ in their lives – or more than double the figure of US respondents.
Many people interact with digital media daily. Every day, 52% of Indian consumers listen to digital music and 41% download or watch movies and TV shows online. In India, streaming has also become the most common way to access digital media, with 59% choosing to stream movies and TV shows online rather than download or purchase physical copies and 53% streaming music online rather than downloading or purchasing CDs.
However, frustrations with digital content remain, but consumers are hopeful for improvements with 5G. The vast majority (90%) of Indian consumers expresses frustrations with digital content, but 88% expect 5G networking will bring faster download speeds. Consumer awareness of 5G networking varies from a high of 97% in South Korea to a low of 71% in Japan.
With the advent of digital technologies, online e-commerce platforms and movie theaters remain popular with consumers. More than two-thirds of Indian consumers (67.2%) prefer to shop online rather than offline. However, more than one-third (44%) would still watch a movie in a theater instead of online or on TV.
Speaking about the survey, Ashwin Rao, director, sales (India), Limelight Networks said, “India is on a rapid growth trajectory in terms of digital adoption. More people are assimilating digital technologies into their day-to-day lifestyles as the perception continues to improve on the ground. With it, we are witnessing the rise of a ‘New’, digitally-empowered India."