NEW DELHI :
Bengaluru-based ShareChat figures among India’s fastest-growing vernacular social network platforms. “ShareChat is built for India, addressing the core needs of the next billion users to enable people and content discovery," says co-founder and chief executive officer (CEO) Ankush Sachdeva.
The platform was started in 2014 with the aim of providing comfortable digital space not only for the people who want to use the internet in their mother tongue but also for first-time internet users, to share their thoughts, emotions, opinions and become friends with others without any social stigma or language as a barrier, says Sachdeva.
The user-generated content platform has more than 40 million monthly active users spread across the country and is available in 14 Indian languages—Hindi, Malayalam, Gujarati, Marathi, Punjabi, Telugu, Tamil, Bengali, Odia, Kannada, Assamese, Haryanvi, Rajasthani, and Bhojpuri.
The ShareChat app can be downloaded from the Google Play Store and allows users to create posts, follow other people, consume all types of multimedia content, interact with other people in comments and share content onto other communication platforms in an effortless and intuitive manner.
According to Sachdeva, ShareChat has had 100 million downloads, 1 billion WhatsApp shares monthly, 9 billion video plays and 43 million comments per month.
Users spend 25 minutes per day on the application, which has had more than 100MB usage per day. ShareChat’s audience is mainly from tier 2 and tier 3 towns where internet penetration has been low.
Users can upload content and audio content. Romantic poetry is one of the biggest categories on Sharechat. Additionally, selling things, writing stories and food are major categories.
“The future of internet is regional," says chief executive Sachdeva.
This app has, for the first time, helped address users from regional towns and give them a platform to showcase their talent. This is the reason that Sachdeva believes Sharechat has a bright future.