TikTok left a hole in India’s net—both Meta and Google want to fill it

Google is pumping capital into all the promising video bets in the country, hoping at least some of them pan out
Google is pumping capital into all the promising video bets in the country, hoping at least some of them pan out
TikTok’s eviction from India in 2020 left a gaping hole in the country’s fast-growing short-video market—one that Instagram and several homegrown rivals are fighting to fill. Many of these new Indian contenders are being cultivated by another American tech behemoth: Instagram-parent Meta’s rival Google.