TikTok is a short video mobile application (Bloomberg)
TikTok is a short video mobile application (Bloomberg)

TikTok partners with NSDC to 'educate' youth on how to develop new skills

  • NSDC has joined TikTok to leverage the platform to educate TikTok’s over 200 million users
  • TikTok has become the preferred platform for expression of India’s digital-savvy youth

TikTok, Chinese short video platform has partnered with National Skill Development Corporation (NSDC) to support skill development in India and celebrate World Youth Skills Day 2019.

NSDC has joined TikTok to leverage the platform to educate TikTok’s over 200 million users, including first-time Internet users in India about the ongoing government-driven skill development programmes and vocational training opportunities in the country through an in-app campaign.

As a platform that celebrates trends, encourages creativity and embraces diversity, TikTok has become the preferred platform for expression of India’s digital-savvy youth, given its easy-to-use tools and features to create and discover content. TikTok is available in 10 major Indian languages.

“We are excited to partner with NSDC in their World Youth Skills Day initiative to promote skill development among India’s youth on TikTok and educate them about vocational training and programs. This partnership is aligned with TikTok’s mission to empower India’s creative economy by providing its over 200 million users with a global platform to showcase their talent and skills across categories. We hope to help NSDC bridge the existing gap of skills supply by educating our users about their initiatives," said Nitin Saluja, director, public policy, TikTok.

NSDC aims to promote skill development by catalysing creation of large, quality and for-profit vocational institutions. Through TikTok’s community, the government body aims to skill large number of youth with scale, speed and high standards to achieve the vision of 'Skill India'.

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