TikTok's Indian rivals use competitions, prizes to engage users3 min read 26 Jul 2020, 11:08 AM IST
Indian social media platforms like Chingari, Trell, Roposo and Mitron are seeing lower user engagement compared to TikTok, says a report by KalaGato
Indian social media platforms are using competitions and in-app features to drive user engagement
After pulling through the sudden spike in new signups following the ban on TikTok, the Indian social media platforms like Chingari, Trell, Roposo and Mitron now face the challenge of making new users stay. A recent report by KalaGato claims that the engagement level of these platforms is lower compared to TikTok. Some TikTok creators have also not been satisfied with the user experience of these apps.