WhatsApp, on its part, has maintained that messages on the platform are end-to-end encrypted and that neither WhatsApp nor Facebook can see the private messages on WhatsApp’s platform.
The instant messaging application had initially introduced a deadline for 8 January but the company had to delay it further in view of growing conflict in various parts of the globe. WhatsApp postponed the deadline to 15 May to provide more time for users to read up about the new policy and accordingly accept or reject the new policy.
The instant messaging application has reassured that it is building new ways to chat or shop with a business on WhatsApp that are entirely optional. Personal messages will remain end-to-end encrypted, so WhatsApp can’t read or listen to them.
The application uses the Status feature to share their values and updates directly within WhatsApp.
The instant messaging application, In the coming weeks, will display a banner in WhatsApp providing more information that people can read at their own pace.
The banner will include more information to try and address concerns that users have been raising.
WhatsApp claims that in order to keep the app free for users, they charge businesses to provide customer service on WhatsApp.
The app also tried to clear the air with their data-sharing model with Facebook. The messaging application uses some shopping features which it claims involves Facebook. This is done so that businesses can manage their inventory across apps.
In future, WhatsApp will display more information directly within the application so users can choose if they want to engage with businesses, or not.
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