Apple's new Mac Pro is displayed during Apple's annual Worldwide Developers Conference in San Jose, California (Photo: Reuters)
Apple's new Mac Pro is displayed during Apple's annual Worldwide Developers Conference in San Jose, California (Photo: Reuters)

WWDC 2019: Apple unveils App Store for its watch and a revamped Mac Pro desktop

  • Apple Inc. debuted a new Mac Pro desktop computer after several years of professional users complaining about the current version
  • Apple said it created a system to let users generate a random, unique email to use with each app so that users do not have to reveal their real email address

Apple Inc delivered a series of announcements to app developers who descended on San Jose, California, for the annual developer conference.

Apple Inc. announced a slew of new privacy features on Monday, including a new "Sign in With Apple" capability.

The tool rivals similar sign-in buttons from Facebook Inc. and Google that are found on many websites or on apps. The Apple feature lets users provide select information, like name and email address, that is guarded by the company’s Face ID 3-D login system on iPhones and iPads, Bloomberg reported.

Apple also said it would tighten controls on location tracking. When users sign in with their Google or Facebook Inc profiles to third-party apps, the apps often share valuable data with Google and Facebook, a practice that Apple is looking to stop. Apple said it has created a system to let users share an email address with apps without giving up their real email address, Reuters reported.

Apple's Kevin Lynch speaks on Apple Watch at the Apple Worldwide Developers Conference in San Jose (Photo: AP)
Apple's Kevin Lynch speaks on Apple Watch at the Apple Worldwide Developers Conference in San Jose (Photo: AP)

Apple unveils App Store for its Watch

Apple Inc. showed off a big upgrade to the software that powers its Watch, adding an App Store, new health-tracking features, and a series of new watch faces.

The company previewed the new operating system, watchOS 6, at its annual developer conference in San Jose, California, on Monday. For the first time, the App Store will be usable from the Watch itself, a change from needing to download apps to the device via a connected iPhone. It also added new Watch apps like a calculator, Apple Books for listening to audio books and a voice recorder.

Apple also unveiled new faces for the clock feature of the Watch, including a new dial that merges Roman and Arabic numerals, a face that looks like a sundial, and a new Infograph face that shows more information.

It also upped the health-tracking capabilities of the smartwatch, bundling in a Cycle Tracking program for menstrual cycle tracking and Activity Trends to analyze your workout activity over time.

Mac Pro with exciting features

The company previewed the new Mac Pro at its annual developer conference on Monday. It looks a lot like the original version of the Mac Pro from over a decade ago that was widely praised. The new machine has casing that looks like a cheese grater that can be lifted off to swap out components including storage drives, memory chips and the graphics processor. It comes with a 28-core Intel Corp. Xeon chip, one of the fastest processors on the market, Apple said.

The computer is powerful enough to run three streams of raw 8K video, Bloomberg reported. It has a stainless steel frame with handles. There’s also an optional set of wheels to move the machine around. It starts at $5,999 and comes out in the fall. A new display was announced too, starting at $4,999.

The Mac Pro is not a significant driver of the company’s revenue, but it’s a computer that keeps important and influential customers loyal. It was long the most expensive computer in Apple’s lineup, previously starting at $2,999. In 2017, that was topped by the $4,999 iMac Pro in 2017, but developers, video editors, photographers and other pro users have been asking for a desktop with the fastest processors, best graphics chips and most possible storage in a design that can be easily upgraded.

Apple CEO Tim Cook speaks during Apple's annual Worldwide Developers Conference in San Jose, California (Photo: Reuters)
Apple CEO Tim Cook speaks during Apple's annual Worldwide Developers Conference in San Jose, California (Photo: Reuters)

Other announcements

Apple also said its AppleTV operating system will work with Microsoft Xbox and Sony Corp PlayStation video game controllers.

It also introduced a system that would let users encrypt home security camera footage with an iPad or HomePod before sending it to Apple's cloud so that Apple will not be able to view the video once it is stored in the cloud.

It also introduced an app for women to track their menstrual cycle, which will work on both the Watch and on iPhones. An app for measuring noise can warn Watch users their surroundings are too loud, but Apple noted it will not collect user recordings.

The annual developer conference is occurring against the backdrop of increased scrutiny of Apple's practices and those of other tech companies.

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