5 min read.Updated: 22 Jun 2021, 05:33 PM ISTBloomberg
The online video king has set aside $100 million to pay short-form creators
As a kid in Manchester, England, Dan Rhodes taught himself magic by watching tutorials on YouTube. But when it came time to post card tricks of his own, Rhodes largely bypassed the video-sharing giant and instead took to Instagram and TikTok — apps, he believed, that would more quickly get him the notoriety and audience he desired.
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