Homegrown phone brands such as Micromax are eyeing a comeback with a new line-up of affordable smartphones
NEW DELHI: With many Chinese phone brands' market share dropping for two consecutive quarters on the back of anti-China sentiments, homegrown phone brands such as Micromax are eyeing a comeback with a new line-up of affordable smartphones.
Up against the likes of Xiaomi and Realme, known for their aggressive pricing, Micromax appears to have hit the sweet spot this time with the new smartphones - ‘in note 1’ and ‘in 1b’.
The Micromax in note 1, which starts at ₹10,999, looks on a par with the Xiaomi’s Redmi Note 9, which starts at ₹11,499. Both phones run on MediTek’s Helio G85 octa-core chipset, have got 5,000mAh battery and offer quad cameras with a 48MP sensor. However, the Micromax phone has a slightly bigger 6.67 Full HD LCD screen as compared to Redmi Note 9’s 6.53-inch Full HD screen.
The other noticeable difference between the two phones is the interface. Micromax’s phone runs stock Android, while the Redmi Note 9 runs Xiaomi’s MIUI. Though stock Android interface is liked for its simplicity, it can be seen as a step down by many mainstream users who dig the customisation options in proprietary UIs and usually don’t mind the bloatware that come with them.
Realme Narzo 20, which starts at ₹10,499, is another smartphone that the Micromax in note 1 has to contend with. It also runs on MediaTek Helio G85 processor and has a 48MP camera. Just like Redmi Note 9, the Realme phone has a smaller 6.5-inch Full HD LCD screen, but it packs a larger 6,000mAh battery.
In the more affordable segment, Micromax in 1b, which starts at ₹6,999, takes on the likes of Xiaomi Redmi 9A (starts at ₹6,799) and Realme C11 (starts at ₹6,999).
The Micromax in1b is driven by MediTek’s Helio G35 octa-core chipset, has a 6.52-inch full screen, 5,000mAh battery and a dual camera setup. The Redmi 9A has almost similar specs but it misses out in a few areas. For instance, it runs on MediaTek Helio G25 chipset, has a single camera on back and doesn’t have a fingerprint sensor. Both Micromax handsets have fingerprint sensors on the back panel.
The Realme C11 has a lot more in common with the Micromax phone as it offers dual cameras and runs on MediaTek Helio G35 too. However, it lacks fingerprint sensor.