Adidas News
Running shoes review: Adidas Adizero Takumi Sen 10 vs Nike Alphafly 3
Carbon tech racing shoes have made it easy to break records. Ahead of three big marathons, Lounge tried out two trending pairs of shoes to find out how they deliver on the road
5 min read14 Apr 2025Nike Has Gone and Done It
John Donahoe’s leadership was looking increasingly untenable, and with his ouster the brand can’t afford to lose more than it has already.
4 min read9 Jan 2025Nike’s strategy for a turnaround needs the second shoe to drop
One shoe has dropped: New CEO Eliott Hill plans to revive this brand known for its ‘swoosh’ and ‘Just do it’ slogan. But Nike’s challenges are steep, retail relations need a patch-up and the sportswear company’s real test lies ahead.
4 min read25 Dec 2024European shares rebound from dour week with central banks in focus
EUROPE-STOCKS/ (UPDATE 2):UPDATE 2-European shares rebound from dour week with central banks in focus
2 min read9 Sep 2024Adidas sees improving business trends as it pushes ahead with transition
Adidas confirmed its preliminary second-quarter figures and backed its sales and earnings guidance for the year, thanks to positive momentum driven by footwear, and said it would continue to work to get the brand back on track.
1 min read31 Jul 2024Nike and Adidas don’t want to share the Olympic podium
The Olympics typically isn’t an event that supercharges sales for sportswear brands, but companies don’t want to miss the opportunity to reach billions of viewers.
4 min read24 Jul 2024Adidas shoes: Israel intervened, and ‘half-Palestinian’ supermodel Bella Hadid was removed from campaign
‘She and her father frequently promote blood libels and antisemitic conspiracies against Jews. Adidas, any comment?’ Israel posted about Bella Hadid.
1 min read21 Jul 2024and-less sneakers to lure price-conscious shoppers
NIKE-PRODUCTS/ (PIX):Nike plots $100-and-less sneakers to lure price-conscious shoppers
2 min read28 Jun 2024Nike deal ends German soccer's long-standing relationship with Adidas
Nike deal ends German soccer's long-standing relationship with Adidas
2 min read22 Mar 2024How Adidas Outran Nike With Its $500 ‘Super Shoe’
Tigst Assefa’s record-breaking run in the Berlin Marathon delivered a much-needed victory for the German brand in the running-shoe arms race.
4 min read1 Oct 2023Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared