Kantar News

Industry

FMCG sector to grow 4-5% in 2020: Kantar

Rural markets will grow slightly more than urban areas this year as a steady monsoon, reverse migration, and benefits flowing from rural employment schemes will aid spendsCovid prompted households to buy more during every trip to the grocery store even as they reduced their frequency of trips

4 min read10 Jul 2020
Industry

Homegrown Parle, Amul, Ghadi among top five most chosen brands in India: Kantar

Ghadi re-entered the list of the top five as a result of a 12% increase in Consumer Reach PointsThe other top four brands also saw a spike in their CRPs by 12% to 32%

3 min read10 Jul 2020
Companies

WPP, InMobi partner to co-create marketing products with mobile-first approach

WPP’s GroupM will provide data-driven marketing and media planning, with audience insights integration and also share its approach for in-app mobile content marketingKantar will provide research insights and recommendations on delivery and engagement

1 min read11 Sep 2019
Companies

WPP to sell 60% of Kantar to Bain Capital for $3.1 billion

The deal has valued all of Kantar at $4.0 billion. It is expected to be completed in early 2020Net proceeds from the deal tax and a reinvestment in Kantar are estimated at $3.1 billion, with the ad giant retaining about 60% of net proceeds to pare debt

1 min read12 Jul 2019
Industry

Research and insights firm Kantar moves to a single brand name

Kantar will function under a single brand name 'Kantar' effective April 2019Kantar has been working towards consolidating its brands under one name over the last few years now

1 min read18 Mar 2019
Industry

Digital ad spends in India seen growing at 30%, crossing Rs12,000 crore this year

The share of digital spending is expected to be about 16% of the total ad spends estimated to be around Rs59,000 crore this year

2 min read3 May 2018
Companies

Martin Sorrell’s departure may herald WPP’s breakup

After CEO Martin Sorrell's resignation, investment banks are pitching for asset sales or a dramatic dissolution of WPP Plc

2 min read17 Apr 2018
Politics

Only 16% of rural users access Internet for digital payments: report

In both urban and rural areas, online financial transactions, e-commerce activities as well as digital payments still lag considerably, despite demonetisation and the drive to promote digital payments over the last one year, the report says

3 min read20 Feb 2018
Companies

Kantar’s Arabinda Ghosh joins Dentsu X as chief strategy officer

Arabinda Ghosh will report to Roopam Garg, chief client officer, Dentsu X India

1 min read2 Jan 2018
Industry

89% car buyers in 2017 depended on digital content for information: report

Prospective car buyers exhibited three key digital behaviors96% of them search online, while 80% watch online videos and 88% of them prefer to research on their smartphones, a report by Google and Kantar TNS said

1 min read14 Dec 2017
Load More

Popular Topics

Budget

The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared

25 Articles