Ad Campaign

Industry

Tanishq pulls ad post trolling

The ad featured a Muslim family holding a traditional South Indian ceremony for pregnant daughter-in-law

1 min read14 Oct 2020
Opinion

Opinion | Brands celebrate positive vibes to beat covid blues

Even after the phased Unlock, firms continue to back content, campaigns that talk of positivity

3 min read13 Aug 2020
Industry

Facebook launches multi-lingual ‘More Together’ ad campaign in India

India is the first country in Asia Pacific region where such a campaign is being rolled outThe series of campaigns will air across television in eight languages

2 min read2 Mar 2020
Elections

In poll season, brands face backlash over controversial ad campaigns

Advertising experts believe that the backlash is solely driven by political motives and the sheer size of the company involvedThe campaign message of bringing people together and showing how colours can be an equalizer in society

3 min read12 Mar 2019
Industry

Amitabh Bachchan, daughter Shweta feature in Kalyan Jewellers' silver jubilee ad

Kalyan Jewellers' TV ad, which features Amitabh Bachchan and Shweta Bachchan playing on-screen father and daughter in a small north Indian town, emphasizes the value of trust, the main attribute of the brand

2 min read18 Jul 2018
Industry

Airbnb rides on Bollywood charm to influence millennial travellers

Airbnb in its campaign has brought star couple Saif Ali Khan and Kareena Kapoor Khan who are seen sharing their holiday experience in the UK using Airbnb through a series of ads

3 min read12 Jul 2018
Industry

Uber India rolls out first ad campaign with Virat Kohli

The new ad spot, made by advertising agency Ogilvy India, features youth icon Virat Kohli highlighting how millions of Indians beat the odds and push hard to progress in life

2 min read13 Jun 2018
Industry

Skechers launches first India campaign featuring four young athletes

Skechers is promoting its GoRun 6 performance shoe range designed for running through the campaign

1 min read25 Apr 2018
Industry

Swiggy rides on IPL popularity with witty ad campaign

As a first time on-air sponsor of the popular T20 league, Swiggy has created six different creatives which will be promoted throughout the IPL season

2 min read24 Apr 2018
Money

Mutual funds add 32 lakh investors in 1 year due to ad campaign

Amfi now plans to soon launch the next leg of the 'mutual funds sahi hai' ad campaign that will communicate the benefits of being invested for longer term, especially when markets are volatile

3 min read4 Apr 2018