Ad Spend News

News

Real money gaming sector pulling back on ads

Ad spends in India are expected to grow at a slow pace of 6% by the close of the year, touching $16-17 billion.

2 min read29 Feb 2024
Markets

Pigment of hope: Paint companies find some respite as costs ease

Prices of crude-based derivatives have eased. This is good news for the margin outlook of paint and adhesive companies.

2 min read30 Jun 2023
Industry

Ad spends may grow nearly 11% this year

Growth in digital advertising will offset marginal decline in television ads and flat growth in print adsIf the forecast for this year is achieved, it would be marginally higher than the 9% increase in 2019

2 min read5 Feb 2020
Industry

Why TV ads may not be effective always

Most companies overestimate the potential of advertisements to drive sales as they rely on market research that is biased and non-representative, suggests a new study

1 min read30 Sep 2019
Industry

BJP leads political ad spends on Google, Congress on sixth spot

BJP spent around ₹1.2 crore in advertising since February 2019 across 554 ads: Google reportThe Indian National Congress occupied the sixth spot with an ad spend of ₹54,100 on 14 ads

1 min read4 Apr 2019
Industry

Digital ad industry to grow 32% to touch ₹24,920 crore by 2021: report

A Dentsu Aegis Network report says the surge in digital ad spends will be led by three main factors including voice-based search technology, vernacular as well as video content

2 min read16 Jan 2019
Politics

PM Narendra Modi spent $1 billion on ads, foreign trips

Prime Minister Narendra Modi's foreign trips cost roughly $280 million (2,000 crore), while $640 million (about 4,500 crore) was spent on government ads in the past four-and-a-half years

2 min read15 Dec 2018
Industry

Ad spending in India to soar 46% by 2021: Zenith report

The robust performance will help India break into the world's top 10 advertising markets for the first time and become the eight largest market by 2021, says Publicis Groupe's Zenith in a report

2 min read4 Dec 2018
Politics

BJP splurged on ads ahead of Madhya Pradesh elections

Between Aug and Nove, BJP's share of advertising in MP was 73% of the overall ad insertions across print, radio and television, while the Congress ad insertions stood at 27%

1 min read3 Dec 2018
Industry

Ad spends in telecom, consumer foods, personal products dip

Telecom slashed its ad spends by 22%, consumer foods by 11%, and household and personal products by 10% over an increase in turnover of 3%, 4% and 6%, respectively

1 min read24 Aug 2018
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Budget

The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared

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