Adidas News


Nike deal ends German soccer’s long-standing relationship with Adidas

Nike deal ends German soccer’s long-standing relationship with Adidas

2 min read22 Mar 2024

How Adidas Outran Nike With Its $500 ‘Super Shoe’

Tigst Assefa’s record-breaking run in the Berlin Marathon delivered a much-needed victory for the German brand in the running-shoe arms race.

4 min read1 Oct 2023

Adidas CEO doubts if Kanye West’s antisemitic remarks were serious

Adidas CEO doubts Kanye West meant offensive remarks, despite ending partnership over them last year.

2 min read21 Sep 2023

Abhishek Ganguly’s Agilitas Sports acquires footwear maker Mochiko Shoes

Mochiko Shoes works with large international sports brands including didas, Puma, New Balance, Skechers, Reebok, Asics, Crocs, Decathlon, Clarks, US Polo

1 min read14 Sep 2023

Adidas Books Flat 1Q Sales as It Weighs Yeezy Options

Reported first-quarter sales were a little better than expected

1 min read5 May 2023

Adidas slumps as Kanye split triggers new profit warning

Adidas shares plunged by 12.1% after the company warned that its shares could go down further due to its split from Kanye West

3 min read11 Feb 2023

The other shoe drops at Nike and Adidas

Kyrie Irving and Kanye West presented similar crises for the sneaker giants. Why were the companies’ responses so different?

6 min read12 Nov 2022

Adidas to sell shoes based on Yeezy designs following break with Kanye West

German sportswear brand is the sole owner of all rights to existing products, except the Yeezy name

3 min read9 Nov 2022

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The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared

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