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Nike deal ends German soccer’s long-standing relationship with Adidas

Nike deal ends German soccer’s long-standing relationship with Adidas

2 min read22 Mar 2024
Companies

How Adidas Outran Nike With Its $500 ‘Super Shoe’

Tigst Assefa’s record-breaking run in the Berlin Marathon delivered a much-needed victory for the German brand in the running-shoe arms race.

4 min read1 Oct 2023
From:
Companies

Adidas CEO doubts if Kanye West’s antisemitic remarks were serious

Adidas CEO doubts Kanye West meant offensive remarks, despite ending partnership over them last year.

2 min read21 Sep 2023
Companies

Abhishek Ganguly’s Agilitas Sports acquires footwear maker Mochiko Shoes

Mochiko Shoes works with large international sports brands including didas, Puma, New Balance, Skechers, Reebok, Asics, Crocs, Decathlon, Clarks, US Polo

1 min read14 Sep 2023
Companies

Adidas Books Flat 1Q Sales as It Weighs Yeezy Options

Reported first-quarter sales were a little better than expected

1 min read5 May 2023
From:
Markets

Adidas slumps as Kanye split triggers new profit warning

Adidas shares plunged by 12.1% after the company warned that its shares could go down further due to its split from Kanye West

3 min read11 Feb 2023
Companies

The other shoe drops at Nike and Adidas

Kyrie Irving and Kanye West presented similar crises for the sneaker giants. Why were the companies’ responses so different?

6 min read12 Nov 2022
From:
Industry

Adidas to sell shoes based on Yeezy designs following break with Kanye West

German sportswear brand is the sole owner of all rights to existing products, except the Yeezy name

3 min read9 Nov 2022
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