Adverising News
CCI cracks down on ad agencies, industry bodies over alleged price collusion
The searches covered the offices of some of the biggest entities in the sector, including GroupM, IPG Mediabrands, Publicis, Dentsu and Madison, as well as industry bodies like the AAAI, the Indian Broadcasting and Digital Foundation (IBDF), and the Indian Society of Advertisers (ISA)
3 min read18 Mar 2025The hot and cold of the cola wars
As summer heats up, Coca-Cola and Pepsi engage in their ongoing cola wars with new campaigns. Coca-Cola's 'Halftime' inspires moments, while Pepsi's 'Anytime is Pepsi time' encourages spontaneity. Experts note the cola wars have lost momentum amidst rising competition from other sectors.
5 min read17 Mar 2025Can Nielsen keep up? Karthik Rao on adapting to a fragmented media landscape
Nielsen has historically been perceived as a measurement company but is now actively shifting its identity. It aims to be known as a tech company. It believes its investments in AI, machine learning, and proprietary data technology are at the core of its evolution.
6 min read4 Mar 2025Marketing is a marathon, not a sprint: Federal Bank’s MVS Murthy on building lasting customer bonds
Sports and music help Federal Bank build lasting relationships with the customer and community. M.V.S. Murthy, chief marketing officer at Federal Bank, wants to go further to touch people's lives.
4 min read3 Mar 20252024 tough year for ad industry but the worst is behind us: EssenceMediacom's Navin Khemka
The ad industry faced significant challenges in 2024 due to high food inflation, subdued rural demand, and cautious startup spending. but expects double-digit growth in 2025.
3 min read31 Dec 2024Health-tech, travel apps in India biggest users of deceptive patterns that can manipulate consumer decisions: ASCI
An analysis of about 12,000 screens from 53 leading apps in various sectors showed about three deceptive patterns per app. The study emphasised the need for clear and honest design to enhance user trust and transparency.
3 min read1 Aug 2024The $600 billion digital ad business is hanging on a few words from Google
The search giant’s reversal on cookies has the industry preparing for battle over the phrasing of a prompt to users.
4 min read28 Jul 2024Direct-selling firm fined ₹10 lakh as govt cracks down on misleading ads
The Central Consumer Protection Authority said Indiyaa Distribution Network was unable to substantiate any of the claims in its ads for Dhuandhar Oil, which it sells as a quick fix for joint pain.
2 min read16 Jul 2024Health-tech, travel apps in India biggest users of deceptive patterns that can manipulate consumer decisions: ASCI
An analysis of about 12,000 screens from 53 leading apps in various sectors showed about three deceptive patterns per app. The study emphasised the need for clear and honest design to enhance user trust and transparency.
3 min read1 Aug 2024