Adverstisement News
Delhi HC rejects RCB plea against Uber ad, cites spirit of sportsmanship
The court rejected Royal Challengers Bengaluru’s plea for an interim injunction, ruling that the advertisement is in the context of a game of cricket and must be viewed in the spirit of sportsmanship.
2 min read5 May 2025CCI cracks down on ad agencies, industry bodies over alleged price collusion
The searches covered the offices of some of the biggest entities in the sector, including GroupM, IPG Mediabrands, Publicis, Dentsu and Madison, as well as industry bodies like the AAAI, the Indian Broadcasting and Digital Foundation (IBDF), and the Indian Society of Advertisers (ISA)
3 min read18 Mar 2025Can Nielsen keep up? Karthik Rao on adapting to a fragmented media landscape
Nielsen has historically been perceived as a measurement company but is now actively shifting its identity. It aims to be known as a tech company. It believes its investments in AI, machine learning, and proprietary data technology are at the core of its evolution.
6 min read4 Mar 2025Marketing is a marathon, not a sprint: Federal Bank’s MVS Murthy on building lasting customer bonds
Sports and music help Federal Bank build lasting relationships with the customer and community. M.V.S. Murthy, chief marketing officer at Federal Bank, wants to go further to touch people's lives.
4 min read3 Mar 2025Ad review: A zodiac-inspired treat that’s written in the stars
Twelve biscuits that help Britannia draw in individuals with astrological signs across the spectrum.
1 min read18 Nov 2024Music concerts, sports events: How top liquor brands landed in a mess over surrogate ads
The Central Consumer Protection Authority has issued notices to Bacardi, known for its popular white rum, Pernod Ricard, United Breweries, Radico Khaitan, and William Grant & Sons, asking them to explain why action should not be taken against them for violating regulations.
5 min read2 Oct 2024Podcasts used to be ad-light oases. Not anymore.
Some hosts and industry executives worry ad creep will hurt the medium for both listeners and marketers.
4 min read24 Aug 2024Music concerts, sports events: How top liquor brands landed in a mess over surrogate ads
The Central Consumer Protection Authority has issued notices to Bacardi, known for its popular white rum, Pernod Ricard, United Breweries, Radico Khaitan, and William Grant & Sons, asking them to explain why action should not be taken against them for violating regulations.
5 min read2 Oct 2024