Adverstising News
How your Zepto orders could shape the ads you see on OTT and streaming apps
Quick commerce player Zepto has partnered with The Trade Desk to monetize its rich purchase data, reflecting the rise of retail media as India’s digital ad market shifts toward sharper targeting and closed-loop attribution.
3 min read18 Jun 2025Tech giants’ new AI ad tools threaten big agencies
Large companies will eventually follow small ones in using AI to create ad campaigns—undermining the agencies that have ruled the business for years, analysts say.
4 min read12 Jun 2025Virat Kohli to continue to rule ad world despite retirement from Tests, T20Is
Virat Kohli is a 'superstar' brand just like Amitabh Bachchan, the Khans, Sachin Tendulkar, and M.S. Dhoni, say brand consultants, and it will be a while before he starts lowering his rates.
4 min read12 May 2025Mint Explainer: Why is IPL 2025 plastered with fantasy gaming and ‘pan masala’ ads?
Online fantasy gaming and pan masala companies' ads continue to top the IPL advertising landscape despite operating in legal grey zones, fuelling viewers' frustration with their frequency.
8 min read14 Apr 2025Will CCI’s crackdown reshape the ad industry? Media veteran Raj Nayak explains
Veteran media executive and founder of media consulting firm House of Cheer Raj Nayak dissects the systemic issues, the illusion of competition, and whether this moment will lead to lasting reform—or just another missed opportunity.
3 min read31 Mar 2025Wavemaker, Spark Foundry, PHD lead India’s media agency rankings in 2024: COMvergence
GroupM retained the top spot among holding groups, while Amazon, Tata Motors and Kenvue were among the key wins.
1 min read26 Mar 2025Liqvd Asia acquires AdLift for ₹50 crore to strengthen digital marketing play
The acquisition will enable Liqvd Asia to offer a more integrated approach to branding, content, SEO, and AI-driven performance marketing.
2 min read20 Mar 2025CCI cracks down on ad agencies, industry bodies over alleged price collusion
The searches covered the offices of some of the biggest entities in the sector, including GroupM, IPG Mediabrands, Publicis, Dentsu and Madison, as well as industry bodies like the AAAI, the Indian Broadcasting and Digital Foundation (IBDF), and the Indian Society of Advertisers (ISA)
3 min read18 Mar 2025Leo seeks to preserve creative legacy while adapting to advertising’s digital shift
Over the past 15 months, Leo has added more than 40 clients and secured mandates across the Middle East and North Africa, Southeast Asia and Europe. While growth has been robust, the agency faces a key challenge: adapting to data-driven and technology-led advertising.
4 min read11 Mar 2025Can Nielsen keep up? Karthik Rao on adapting to a fragmented media landscape
Nielsen has historically been perceived as a measurement company but is now actively shifting its identity. It aims to be known as a tech company. It believes its investments in AI, machine learning, and proprietary data technology are at the core of its evolution.
6 min read4 Mar 2025