Advertiser News

The more noxious the news channel, the more viewership it has garnered. Will advertisers rethink strategies?

Raja Rajamannar replaces David Wheldon, chief marketing officer at RBS, and WFA's president since 2015Rajamannar has worked for Mastercard since 2013 and has led the company’s marketing transformation

The format may be more useful for complying with the social networks’ preferences than for delivering content to consumers

With encouraging viewership figures, Sony Pictures Network says it has brought 16 advertisers on board, with 10 to 12 of them advertising exclusively on SonyLIV

Online media will have a 38% share of the total consumer engagement against the 37% share of television, says the GroupM report

Facebook advertisers have responded positively to the news feed changes so far and predicted an increase in the number of ad impressions this year across the platform

Rise in mobile advertising will also help boost overall digital marketing spending to around $1.21 billion in 2017, says eMarketer report

The next Safari and Chrome browsers are attempting to give users more control over the web browsing experience

Facebook removes the ability for advertisers to target users who express interest in anti-semitic categories like 'Jew haters'

Why the IPL continues to charm advertisers is also because of the increase in both its male and female viewership