Advertising
Content in regional lingo gains traction
Regional languages will make up 60% of television consumption in 2025 from around 55% in 2020 and around 50% of streaming video consumption from 30% in 2019, according to a 26 March Ficci-EY media and entertainment industry report.
3 min read5 Apr 2021Companies rush to Baba ka Dhaba for advertising, Baba to get someone to help him cater to high food demand
Life has taken a new turn and now Kanta Prasad (Baba) is looking for a person to assist him in catering to the high demand. Kanta Prasad has also become hero for the public as you will easily find people clicking photos with Baba
1 min read11 Oct 2020Advertising and promotion spend by corporates may see 20-30% decline in FY21
The aggregate advertising and sales promotion spending across all sectors in India during FY20 saw a nil growth despite big sports eventsFMCG, automobiles and ancillaries, IT, banks and healthcare are the top five sectors that saw highest advertising and sales promotion
2 min read2 Sep 2020Facebook says Apple’s new iPhone update will disrupt online advertising
The social-media company says Apple’s privacy changes will affect its Audience Network business, which connects users’ Facebook identities with their off-platform activities
1 min read26 Aug 2020Brands latch on to Bollywood’s direct-to-digital releases
BRands have tied up with films like Gunjan Saxena: The Kargil Girl, the upcoming Dolly Kitty Aur Woh Chamakte Sitare, Shakuntala Devi: Human Computer and Gulabo Sitabo recentlyThe films were meant for theatrical release but are going digital because of unforeseen circumstances
2 min read25 Aug 2020New law may alter ads’ landscape
The law seeks to hold manufacturers, service providers and celebrity endorsers accountable for ads, stipulating heavy fines and even jail terms for misleading claimsThe new law provides for ‘e-filing’ of complaints and a video conferencing option to participate in complaint redressal
2 min read20 Jul 2020Gratitude key theme in brand campaigns
PepsiCo-owned Lay’s has partnered with brands to thank unsung heroes in its ‘Heartwork’ campaignSwiggy paid a musical tribute to delivery partners, risking lives to bring convenience to customers
1 min read10 Jul 2020WhatsApp's new India brand campaign positions it as a safe messaging service
WhatsApp’s features like texts, video calls and voice message are shown to replicate in-person conversationsThe campaign has been created by advertising agency BBDO India and directed by 'Dear Zindagi' filmmaker Gauri Shinde
1 min read4 Jul 2020Brands pull ads from social media
Advertisers, especially in India, are increasingly shifting their media budgets across digital platforms, adding to the growing ₹17,000-crore strong digital advertising market. Brands can ill afford to ignore the likes of Facebook, Instagram, Twitter and Tiktok to display their offerings.
2 min read29 Jun 2020Indian consumers want government to regulate advertising, says study
The survey found that 75% respondents cameacross celebrity ads which were misleadingIndian advertising is governed by Advertising Standards Council of India which does not have penal powers
2 min read25 Jun 2020