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Currently, Instagram and Facebook are the preferred social channels for influencer marketing. Photo: Bloomberg

The march of influencer marketing

4 min read . 17 Jan 2018
Those who have spent a lifetime advising companies what to do with their brands find the opportunity to start something on their own and create a brand from scratch really appealing. Photo: Indranil Bhoumik/Mint<br />

From advertising to entrepreneurship

4 min read . 27 May 2015
<br />Art effect: The office of Madhukar Kamath, group chief executive officer and managing director of Mudra House in Kalina, Mumbai. Kedar Bhat/Mint<br />

Strike a pose

4 min read . 07 Nov 2010
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The business of creativity

2 min read . 25 Mar 2009
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