Advertising And Marketing News
From screens to print, advertisements drive the media we consume daily. In the era of the creator economy, advertising and marketing have evolved into critical industries, with millions of dollars invested annually. These fields wield the power to influence millions of minds, making them integral to our daily lives. Mint presents a curated collection of stories about advertising, marketing, and their impact on us as consumers.
Striking a balance between inclusivity and entertainment in advertising
As society evolves, brands are feeling the pressure to be more inclusive. Should advertising lead this change, or just reflect the gradual shift?
5 min read23 Sep 2024The future of beauty is personalized, sustainable and powered by AI: L’Oréal’s Asmita Dubey
In an interview, L’Oréal’s global chief digital and marketing officer shares insights into the company’s extensive influencer strategy, the role of AI in product development and consumer engagement, and how the brand remains culturally relevant.
4 min read23 Sep 2024The changing landscape of advertising: What small and medium advertisers and media owners are missing
Advertisers today must cater to at least four different generations of consumers, making it essential to balance both emerging digital trends and the continued relevance of traditional media.
6 min read23 Sep 2024Ad review: Blocking out the light—playfully.
D’Décor’s ad for its FabriCare blackout curtains is a playful take on day-to-day conversations between couples
1 min read23 Sep 2024Ad review: A perfect alloy of humour, star power, and brand messaging
Rungta Steel’s new TVC showcases Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor in a humorous marriage counselling scenario, linking relationship strength to brand durability.
1 min read05:30 AM ISTThe art of reinvention: Why companies undergo brand refreshes
Jaguar’s rebranding demonstrates the risks of logo changes in a competitive market. While aiming for modernity, the minimalist logo faced criticism for disconnecting from the brand’s legacy. Successful refreshes require a balance between innovation and tradition.
6 min read05:15 AM ISTPopular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared