Advertising And Marketing
From screens to print, advertisements drive the media we consume daily. In the era of the creator economy, advertising and marketing have evolved into critical industries, with millions of dollars invested annually. These fields wield the power to influence millions of minds, making them integral to our daily lives. Mint presents a curated collection of stories about advertising, marketing, and their impact on us as consumers.
Striking a balance between inclusivity and entertainment in advertising
As society evolves, brands are feeling the pressure to be more inclusive. Should advertising lead this change, or just reflect the gradual shift?
5 min read23 Sep 2024The future of beauty is personalized, sustainable and powered by AI: L’Oréal’s Asmita Dubey
In an interview, L’Oréal’s global chief digital and marketing officer shares insights into the company’s extensive influencer strategy, the role of AI in product development and consumer engagement, and how the brand remains culturally relevant.
4 min read23 Sep 2024The changing landscape of advertising: What small and medium advertisers and media owners are missing
Advertisers today must cater to at least four different generations of consumers, making it essential to balance both emerging digital trends and the continued relevance of traditional media.
6 min read23 Sep 2024Ad review: Blocking out the light—playfully.
D’Décor’s ad for its FabriCare blackout curtains is a playful take on day-to-day conversations between couples
1 min read23 Sep 2024Packaging paradigm shift: Why food marketers must use information instead of emotion to sell their eats
Society used to know exactly who made its food. Then brands arrived and asked us to trust their products. Now, food companies must adapt. Emotion used to create trust and data confirmed it, but now data sets the terms on which emotion may operate. Dull packages full of details may be the way to go.
4 min read1 Oct 2026India’s media and entertainment industry set to grow to $36.7 billion by 2030
India's entertainment and media market is projected to grow from $25.7 billion in 2025 to $36.7 billion by 2030, driven by digital ecosystems and technology. Key areas include internet advertising and OTT, with new monetization models enhancing revenue potential across traditional and digital media.
3 min read27 Aug 2026From watching to buying: how content commerce is reshaping India’s streaming economy
Content commerce is turning India’s viewers into shoppers, as YouTube and OTT platforms blend entertainment with interactive ads, product discovery and seamless buying.
5 min read9 Aug 2026Beyond labels: Indian regulation should close loopholes in rules on food marketing claims
In an increasingly health-conscious India, the commercial incentive to position food as 'healthy' has shot up. But rules should prevent unproven assertions from being sneaked in—while raising penalties to ensure effective deterrence.
4 min read1 Jul 2026Brand impulse gone wrong? Nike’s Boston Marathon ad campaign was a risk it shouldn’t have taken
A Nike adline that seemed to sneer at walkers may have been aimed at marathoners, but it faced a backlash it should’ve expected. This footwear brand’s success was partly about making everyone feel like an athlete, racer or plodder. Its yen for wit blurred its identity.
4 min read28 Apr 2026McFlop: How McDonald's Big Arch video went viral but failed to flip its sales story
A viral video of McDonald's CEO Christopher Kempczinski trying the chain’s latest big-bite burger gave the brand massive publicity across America, but sales didn’t budge. Is McDonald’s losing touch? Has its pricing barbell been bent by a K-shaped economy?
3 min read31 Mar 2026Wait for it…
Oops! Looks like you have exceeded the limit to bookmark the image. Remove some to bookmark this image.