Advertising And Marketing
From screens to print, advertisements drive the media we consume daily. In the era of the creator economy, advertising and marketing have evolved into critical industries, with millions of dollars invested annually. These fields wield the power to influence millions of minds, making them integral to our daily lives. Mint presents a curated collection of stories about advertising, marketing, and their impact on us as consumers.
Striking a balance between inclusivity and entertainment in advertising
As society evolves, brands are feeling the pressure to be more inclusive. Should advertising lead this change, or just reflect the gradual shift?
5 min read23 Sep 2024The future of beauty is personalized, sustainable and powered by AI: L’Oréal’s Asmita Dubey
In an interview, L’Oréal’s global chief digital and marketing officer shares insights into the company’s extensive influencer strategy, the role of AI in product development and consumer engagement, and how the brand remains culturally relevant.
4 min read23 Sep 2024The changing landscape of advertising: What small and medium advertisers and media owners are missing
Advertisers today must cater to at least four different generations of consumers, making it essential to balance both emerging digital trends and the continued relevance of traditional media.
6 min read23 Sep 2024Ad review: Blocking out the light—playfully.
D’Décor’s ad for its FabriCare blackout curtains is a playful take on day-to-day conversations between couples
1 min read23 Sep 2024Brand impulse gone wrong? Nike’s Boston Marathon ad campaign was a risk it shouldn’t have taken
A Nike adline that seemed to sneer at walkers may have been aimed at marathoners, but it faced a backlash it should’ve expected. This footwear brand’s success was partly about making everyone feel like an athlete, racer or plodder. Its yen for wit blurred its identity.
4 min read28 Apr 2026McFlop: How McDonald's Big Arch video went viral but failed to flip its sales story
A viral video of McDonald's CEO Christopher Kempczinski trying the chain’s latest big-bite burger gave the brand massive publicity across America, but sales didn’t budge. Is McDonald’s losing touch? Has its pricing barbell been bent by a K-shaped economy?
3 min read31 Mar 2026At 10, Amazon Ads sharpens commerce-led play in a crowding ad market
As media consumption fragments and competition rises, Amazon Ads is doubling down on its full-funnel approach, taking on Google, Meta, and emerging rivals in India.
3 min read25 Mar 2026Merger done, can Omnicom-IPG keep the agency model alive in India?
As ads become more digital and media gets complicated, services offered by the advertising industry are getting commodified, automated, and simply co-opted by Big Tech and consulting firms. Omnicom and Interpublic Group have merged to survive. Will the move pay off?
10 min read24 Mar 2026The cost of fame: Why Bold Care found A-listers more cost-effective than Meta ad algorithm
D2C brands in India continue to rely on increasingly expensive performance marketing to sustain sales. Bold Care, best known for its viral ads, has found a way to cut back on that dependence: celebs who court controversy.
4 min read8 Mar 2026Agentic advertising: Ad agencies will need to give up some of their creativity myths
For two years, the advertising industry debated whether AI can be creative. Meanwhile, audience engagement has shifted structurally. Agentic AI isn’t just a tool—it’s a leap that forces agencies to abandon creativity myths and focus on context, culture and other things machines struggle with.
4 min read5 Mar 2026Wait for it…
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