Advertising And Marketing
From screens to print, advertisements drive the media we consume daily. In the era of the creator economy, advertising and marketing have evolved into critical industries, with millions of dollars invested annually. These fields wield the power to influence millions of minds, making them integral to our daily lives. Mint presents a curated collection of stories about advertising, marketing, and their impact on us as consumers.
Striking a balance between inclusivity and entertainment in advertising
As society evolves, brands are feeling the pressure to be more inclusive. Should advertising lead this change, or just reflect the gradual shift?
5 min read23 Sep 2024The future of beauty is personalized, sustainable and powered by AI: L’Oréal’s Asmita Dubey
In an interview, L’Oréal’s global chief digital and marketing officer shares insights into the company’s extensive influencer strategy, the role of AI in product development and consumer engagement, and how the brand remains culturally relevant.
4 min read23 Sep 2024The changing landscape of advertising: What small and medium advertisers and media owners are missing
Advertisers today must cater to at least four different generations of consumers, making it essential to balance both emerging digital trends and the continued relevance of traditional media.
6 min read23 Sep 2024Ad review: Blocking out the light—playfully.
D’Décor’s ad for its FabriCare blackout curtains is a playful take on day-to-day conversations between couples
1 min read23 Sep 2024Mahesh Bhupathi courts cricket—a second innings with ‘legends league’
On paper, the formula is straightforward: retired stars who are still household names get together for some action-packed T20 cricket. Yet, many have tried but failed to sustain previous attempts. Can this one be different?
5 min read9 Feb 2026Why Hyundai hitched its wagon to the ICC as cricket aims to go global
A decade since its last partnership, Hyundai Motor has struck a new deal to sponsor all men’s games organised by the ICC this year and next. Despite an India-heavy campaign, Hyundai is looking at the ICC as a global marketing opportunity.
4 min read9 Feb 2026Spotted: Cash grab gone wrong
The ICC T20 Cricket World Cup is about to begin but is already fraught with political tensions, one walkout, and another high-profile backdrop. In this context, does Star Sports’ latest ads on India-Pakistan cricket rivalry miss the mark?
1 min read9 Feb 2026Op-Ed: The new playbook for Indian sports’ Amrit Kaal
India has entered a sporting Amrit Kaal in which the convergence of policy and private capital is creating a new economic ecosystem.
4 min read9 Feb 2026Hallyu high: Why Korean stars are fronting Indian brands
From merely sampling Korean food, personal care and entertainment, Indian are slowly becoming familiar with Korean celebrities. This has prompted consumer brands to rope in Korean singers and entertainers for their ad campaigns, as more stars make appearances in mainstream Indian entertainment.
6 min read19 Jan 2026Being an authority as a travel partner key to trust for visa: Atlys’ Santosh Hegde
Atlys was in the news for offering visas for just ₹1 in August. Indians are traveling abroad more than ever, but getting a visa is still not straightforward. Atlys is using social media, building its own channels, and relying on travel influencers to keep itself relevant to jetsetting Indians.
5 min read19 Jan 2026