Advertising Companies

Digital ad impressions rose 44% in January-July, with services, software, and AI companies expanding the market beyond e-commerce.

AI is reshaping advertising, from higher-performing creatives to instant language localization and dynamic ads. But as adoption soars, brands face a tougher test: keeping AI-driven campaigns authentic, ethical and relevant.

Advertising in India is transforming as brands allocate budgets to quick commerce platforms. Retail media is rising, capturing consumer attention during shopping, while traditional media like print remain resilient amid economic uncertainties.

In a tough financial year where big advertising networks underwent layoffs and AI-led disruption, R K Swamy posted a 15% jump in annual revenue in FY26 and a 30% jump in profits excluding tax and exceptional items.

Two of the Big 5 advertising holding companies–Omnicom and Interpublic Group–have agreed to merge globally. That has triggered a wave of job cuts, and local agencies are also bracing for a shakeup.

The biggest advertising industry deal has created the biggest media and advertising holding company in the world. How will it change things in India and the world at a time of deep turmoil for the legacy firms running advertising?

Despite booming demand for local-language content, small regional platforms say low ad rates, opaque algorithms, and advertiser bias keep them from fair value, forcing them to fight for visibility and revenue.

MullenLowe Lintas is reimagining the traditional agency model, shifting from full-service delivery to an ecosystem-led approach. The agency is embracing productization, collaboration and cultural intelligence to stay relevant in a fragmented, project-driven marketing landscape.

Brands that win aren’t the loudest but those with something to say. Llosa’s literature champions the value of truth, freedom and critical thinking. It also deals with human complexity, offering brand builders key lessons in how not to reduce consumers to stereotypes.