Advertising Costs News
Advertisers latch on to rural demand, quick commerce disruption
India’s advertising industry surpasses ₹1 trillion in 2024, with digital media contributing 49% and growing the fastest at 21.1%
3 min read3 Feb 2025The power of financial planning: A journey of comeback from debt to savings
Through disciplined savings and smart investments, Radhakrishnan transformed his finances, demonstrating that financial recovery is achievable with the right guidance and strategies.
4 min read26 Oct 2024Private FM players may skip new auctions amid unresolved industry issues
Broadcasters demand a cap on the annual licence fee along with elimination of the base price for new frequencies.
4 min read9 Sep 2024AI ads spark ethical debate as brands turn to cost-effective campaigns
AI-generated ads can save up to 70% on production costs but concerns persist about the authenticity of content.
4 min read25 Aug 2024Indian celebrities cash in on 2023’s brand boom: Virat Kohli leads the charge, Ranveer Singh sees consistent growth
Celebrity brand values in India grew 15.5% in 2023, totalling $1.9 billion. Virat Kohli’s brand value rebounded to $227.9 million, while Ranveer Singh’s steadily increased to $203.1 million. Shah Rukh Khan saw a remarkable 116.6% growth, and Alia Bhatt’s value surged by 110.6%.
4 min read18 Jun 2024Cost relief, improved consumption to boost ad industry in second half of 2024: FCB’s Dheeraj Sinha
FCB Group India has seen substantial growth by transitioning from regional businesses to larger national agencies, with a double-digit surge in the first quarter of 2024
5 min read14 Jun 2024Three co-founders of brand and communications agency Quotient quit to start own venture
Quotient Ventures directors Gangadhar, Iyer, and Chatterjee strike out on their own.
1 min read31 May 2024Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared