The robust performance will help India break into the world's top 10 advertising markets for the first time and become the eight largest market by 2021, says Publicis Groupe's Zenith in a report
2 min read4 Dec 2018The country's advertising expenditure is expected to close at ₹62,699 crore for this year
1 min read3 Dec 2018Sports and elections will drive television advertising in India, according to the GroupM report
1 min read23 Jun 2018A report by Magna anticipates an even stronger growth in 2019 due to a combination of an accelerating economy, broader access to digital media, general elections and the Cricket World Cup
2 min read21 Jun 2018Marketing or advertising should not create a hype that is impossible to live up to
4 min read22 Jun 20182018 may see consolidation in media as the broadcast landscape is too cluttered. Some of the smaller players may exit or get acquired
4 min read4 Jan 2018Magna's advertising expenditure forecast for 2018 is higher than the 11.5% forecast for 2017, which now has been cut to 11.1% due to demonetisation and GST
3 min read11 Dec 2017Advertising expenditure in India which will be led by TV growth is expected to reach Rs58,422 crore next year, says the media agency's report
3 min read4 Dec 2017The DAVP spent Rs1,285.77 crore on advertising and publicity in the year ended 31 March, up 8.2% from the previous year, the government said
1 min read20 Jul 2017The Delhi HC sought the centre's response on an AAP plea seeking quashing of a demand notice for recovery of Rs97 crore towards advertising expenditure
1 min read8 May 2017The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared
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