Advertising Expenditure News

Industry

Ad spending in India to soar 46% by 2021: Zenith report

The robust performance will help India break into the world's top 10 advertising markets for the first time and become the eight largest market by 2021, says Publicis Groupe's Zenith in a report

2 min read4 Dec 2018
Industry

General elections, cricket world cup to push advertising expenditure in 2019: Report

The country's advertising expenditure is expected to close at ₹62,699 crore for this year

1 min read3 Dec 2018
Industry

Advertising expenditure in India expected to grow at 13.2% to Rs69,347 crore this year

Sports and elections will drive television advertising in India, according to the GroupM report

1 min read23 Jun 2018
Industry

Ad spending in India to grow 12.5% in 2018: report

A report by Magna anticipates an even stronger growth in 2019 due to a combination of an accelerating economy, broader access to digital media, general elections and the Cricket World Cup

2 min read21 Jun 2018
Opinion

Can excessive election advertising backfire?

Marketing or advertising should not create a hype that is impossible to live up to

4 min read22 Jun 2018
Opinion

Digital, IPL to rule advertising in 2018

2018 may see consolidation in media as the broadcast landscape is too cluttered. Some of the smaller players may exit or get acquired

4 min read4 Jan 2018
Industry

Ad spending in India to grow 12.1% in 2018: Magna report

Magna's advertising expenditure forecast for 2018 is higher than the 11.5% forecast for 2017, which now has been cut to 11.1% due to demonetisation and GST

3 min read11 Dec 2017
Industry

Ad spending to grow at 8.4% in 2018 in India: Zenith report

Advertising expenditure in India which will be led by TV growth is expected to reach Rs58,422 crore next year, says the media agency's report

3 min read4 Dec 2017
Industry

DAVP spent nearly Rs1,300 crore on advertising and publicity

The DAVP spent Rs1,285.77 crore on advertising and publicity in the year ended 31 March, up 8.2% from the previous year, the government said

1 min read20 Jul 2017
Politics

HC seeks centre’s reply on AAP’s plea against recovery of ad expenditure

The Delhi HC sought the centre's response on an AAP plea seeking quashing of a demand notice for recovery of Rs97 crore towards advertising expenditure

1 min read8 May 2017
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