Advertising Spend

AI is reshaping advertising, from higher-performing creatives to instant language localization and dynamic ads. But as adoption soars, brands face a tougher test: keeping AI-driven campaigns authentic, ethical and relevant.

Advertising in India is transforming as brands allocate budgets to quick commerce platforms. Retail media is rising, capturing consumer attention during shopping, while traditional media like print remain resilient amid economic uncertainties.

Connected TV is seen as a powerful advertising medium, yet measurement challenges persist due to fragmentation and lack of standardized data.

The latest ASCI report reveals how ‘manufactured’ science and fast-vanishing social media campaigns are exploiting digital gaps to stay one step ahead of Indian regulators.

Even as GLP-1 drugs come calling for the Indian customer and new technologies disrupt marketing channels, Mondelez India is betting that premiumization, deeper rural penetration, and the desire for taste and indulgence will keep driving growth in the business of snacks.

As digital advertising grows costlier and less efficient, brands are turning to gated communities to reach affluent consumers, improve targeting, and drive repeat purchases through hyperlocal engagement.

As brands pivot to generative AI tools like Gemini and ChatGPT to cut ad production costs, industry experts warn that the pursuit of speed risks diluting brand authenticity, fueling creative similarities in the market.

After retail media grew at a scorching pace in India and worldwide, adtech firm The Trade Desk is pursuing a new frontier in this business—retail data. Can this unlock more value for advertisers and retailers alike?

CMO Puneeth Bekal explains how HDFC Securities is leveraging research, snackable content, and social media to build trust and authenticity.

Last month, artificial intelligence’s hottest name OpenAI began posting job openings in India and announced it will run an office in New Delhi. Now, it has discreetly launched an outdoor campaign with ads showcasing all that ChatGPT can do.