Advertising Spend News
Advertisers latch on to rural demand, quick commerce disruption
India’s advertising industry surpasses ₹1 trillion in 2024, with digital media contributing 49% and growing the fastest at 21.1%
3 min read3 Feb 2025The power of financial planning: A journey of comeback from debt to savings
Through disciplined savings and smart investments, Radhakrishnan transformed his finances, demonstrating that financial recovery is achievable with the right guidance and strategies.
4 min read26 Oct 2024Advertising sentiment remains subdued during festive quarter; shift to ecommerce gains momentum
Brands that usually seize the sales opportunity with creative pitches, discounts, and partnerships with high-profile properties are largely absent this year. Instead, many companies are extending sale periods and offering deeper discounts, shifting their focus away from traditional advertising.
4 min read13 Oct 2024How a tariff rule aimed at China could affect U.S. ad spending
Ending a trade provision might undermine U.S. ad spending by China-founded retailers like Temu, but some say a pullback is unlikely while the battle for market share continues.
4 min read18 Sep 2024AI ads spark ethical debate as brands turn to cost-effective campaigns
AI-generated ads can save up to 70% on production costs but concerns persist about the authenticity of content.
4 min read25 Aug 2024Health-tech, travel apps in India biggest users of deceptive patterns that can manipulate consumer decisions: ASCI
An analysis of about 12,000 screens from 53 leading apps in various sectors showed about three deceptive patterns per app. The study emphasised the need for clear and honest design to enhance user trust and transparency.
3 min read1 Aug 2024Regional influencers struggle to break the dominance of actors in brand tie-ups as target audience remains star-struck
The star worship culture is stronger in south India and some other language belts and influencers will take more time to become hot favourites with brands.
4 min read24 Jul 2024Media versus Meta and Google: Time for a fair ad revenue split
As India mulls a law to assure news publishers a fair slice of Big Tech’s ad revenues, with Google and Meta raking in big bucks, we must study not just Australia’s law but also the fallout of Meta’s news blackout in Canada. With truth at stake, we need just outcomes.
3 min read12 Jul 2024Wegovy outspends TV advertisers in June ahead of more weight-loss competition
Novo Nordisk last month introduced the ‘Power of Wegovy’ national campaign amid ramp-up of drug production.
3 min read2 Jul 2024Advertising brings a new revenue stream to quick commerce companies
Ad revenue could become an important income stream for quick commerce platforms as they sell newer categories
5 min read27 Jun 2024Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared