Advertising Technology News

Companies

Ingenious Plex was Vertoz’s click moment

Ingenious Plex's AI- and ML-driven algorithms ensure a brand's digital ads reach the most relevant audience, maximizing return on investment, says Hiren Shah, founder and chairman of Vertoz, an ad-tech company

1 min read18 Oct 2018
Companies

InMobi appoints Marc Steifman as new CFO

Prior to joining InMobi, Marc Steifman was managing director at Piper Jaffray's Technology Investment Banking Group

1 min read18 Jan 2018
Industry

FTC tells InMobi to pay $950,000 penalty

InMobi will be required to delete location information it collected without consent of consumers under the terms of the settlement

1 min read23 Jun 2016
Companies

Snapdeal launches new version of ad platform

The new version of Snapdeal Ads will help sellers target customers based on their browsing behaviour, geo-location and purchase history

1 min read23 May 2016
Industry

Emphasis on greater RoI fuels rise of mar-tech

The rising importance of questions like which customer to target, how best to target them and when have blurred the lines between the two otherwise separate approaches

2 min read15 Apr 2016
Companies

Yahoo board in final talks on future of company

Yahoo is also in the process of deciding whether to continue with the spinoff of its $30 billion stake in Chinese e-commerce company Alibaba

2 min read5 Dec 2015

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Budget

The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared

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ICICI Bank

Shares of ICICI Bank had a drop of -0.45% to Rs. 852.05 at closing today.

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