Ingenious Plex's AI- and ML-driven algorithms ensure a brand's digital ads reach the most relevant audience, maximizing return on investment, says Hiren Shah, founder and chairman of Vertoz, an ad-tech company
1 min read18 Oct 2018Prior to joining InMobi, Marc Steifman was managing director at Piper Jaffray's Technology Investment Banking Group
1 min read18 Jan 2018InMobi will be required to delete location information it collected without consent of consumers under the terms of the settlement
1 min read23 Jun 2016The new version of Snapdeal Ads will help sellers target customers based on their browsing behaviour, geo-location and purchase history
1 min read23 May 2016The rising importance of questions like which customer to target, how best to target them and when have blurred the lines between the two otherwise separate approaches
2 min read15 Apr 2016Yahoo is also in the process of deciding whether to continue with the spinoff of its $30 billion stake in Chinese e-commerce company Alibaba
2 min read5 Dec 2015The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared