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Industry

Global advertising to grow 3.9% over 2020

Further, growth is expected to range between 3% and 4% through 2024Accounting for 52% of global advertising, digital is taking share of advertising in almost every country in 2019

2 min read9 Dec 2019
Companies

Unilever’s Dove apologizes after ‘racist’ soap advertisement

Dove, the soap brand owned by Anglo-Dutch consumer-goods giant Unilever, apologized after a social media advertisement that some viewers described as racist

1 min read9 Oct 2017
Industry

India complains over ‘offensive’ Australian lamb commercial featuring Ganesha

In the ad, religious figuresincluding Lord Ganesha, Jesus, Buddha and Scientology founder L. Ron Hubbardare sitting down for a lamb-based meal and raising a toast

1 min read11 Sep 2017
Industry

Adidas promotes alternative sports in new digital film

Adidas has unveiled a new digital campaign, 'Fan the fire', on an Indian figure skater Nishchay Luthra

3 min read28 Jun 2017
Industry

HUL wins ice cream ad lawsuit against Amul in Bombay high court

Bombay high court granted HUL's plea for an injunction against advertisements that Amul began airing in March

2 min read17 Jun 2017
Mint-lounge

Piyush Pandey: How to think local and influence a nation

Adman Piyush Pandey on the decade when television advertising came into its own, and how he used Hindi as a powerful idiom to connect with the country

10 min read2 Jun 2017
Industry

Will Ranbir Kapoor charm travellers in new Yatra ad?

The new ad featuring Ranbir Kapoor introduces Yatra's new brand proposition of being 'India ka travel planner'

3 min read31 May 2017
Industry

Amazon, Vodafone, Vivo among sponsors signed for IPL 2017: Sony

Sony Pictures Networks, broadcast partner of IPL, is confident that the number of sponsors this year will be more than the last edition of the T20 league

2 min read5 Mar 2017
Politics

Delhi govt may ban Maggi, other states collect samples for testing

Karnataka and Haryana governments direct their officials to source samples and test them for food safety

2 min read3 Jun 2015
Money

Online classifieds drive pre-owned car sales

Average holding period of is 3 years, and smaller cars sell the mostfinds survey of car websites

5 min read21 May 2015
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