Further, growth is expected to range between 3% and 4% through 2024Accounting for 52% of global advertising, digital is taking share of advertising in almost every country in 2019
2 min read9 Dec 2019Dove, the soap brand owned by Anglo-Dutch consumer-goods giant Unilever, apologized after a social media advertisement that some viewers described as racist
1 min read9 Oct 2017In the ad, religious figuresincluding Lord Ganesha, Jesus, Buddha and Scientology founder L. Ron Hubbardare sitting down for a lamb-based meal and raising a toast
1 min read11 Sep 2017Adidas has unveiled a new digital campaign, 'Fan the fire', on an Indian figure skater Nishchay Luthra
3 min read28 Jun 2017Bombay high court granted HUL's plea for an injunction against advertisements that Amul began airing in March
2 min read17 Jun 2017Adman Piyush Pandey on the decade when television advertising came into its own, and how he used Hindi as a powerful idiom to connect with the country
10 min read2 Jun 2017The new ad featuring Ranbir Kapoor introduces Yatra's new brand proposition of being 'India ka travel planner'
3 min read31 May 2017Sony Pictures Networks, broadcast partner of IPL, is confident that the number of sponsors this year will be more than the last edition of the T20 league
2 min read5 Mar 2017Karnataka and Haryana governments direct their officials to source samples and test them for food safety
2 min read3 Jun 2015Average holding period of is 3 years, and smaller cars sell the mostfinds survey of car websites
5 min read21 May 2015The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared