The term is essentially an oxymoron, but may reflect today's K-shaped economy. Recent collaborations between luxury brands and more accessible ones like Audemars Piguet and Swatch raise the question of how sustainable this game is.
3 min read21 May 2026Burgundy Brand's expansioncomes as India’s luxury consumption story broadens to newer cities where affluent consumers are spending more across categories from fashion and food to home and lifestyle.
3 min read1 May 2026The model-entrepreneur on the vision behind her new accessories brand, the business of personal branding, and advice for first-time founders
3 min read21 Mar 2026Exaggerated sleeves, skirts with bubble hems and shoes with pom poms, it's time to embrace whimsical fashion and Lounge's style guide shows you how
4 min read2 Oct 2025As preparations for 79th Independence Day begin, here are ideas on how to wear the Indian tricolour with a touch of spunk
3 min read10 Aug 2025India’s young, style-conscious and wealthy shoppers are shelling out big money for such hype-driven luxury, snapping up limited edition Jordans to Japanese soft toys at a steep premium
5 min read28 May 2025This round up is a celebration of colours and includes a men's organza shirt with a trippy floral print, lace up shoes with paint splatter pattern and a silk sari in multicoloured Madras checks
1 min read7 Mar 2025The resplendent hues of sunset inspire this style guide that includes a wispy ochre-hued dress, a smocked sari and a bright yellow sequinned bib
1 min read27 Feb 2025In order to import footwear, these global brands may have to meet Indian standards in their European factories
3 min read11 Feb 2024The stealth-wealth fashion trend that propelled $1,500 sweaters and cashmere ball caps meets some fatigue among buyers
5 min read20 Jun 2023Oops! Looks like you have exceeded the limit to bookmark the image. Remove some to bookmark this image.