Affordable Luxury
Say hello to puffy, bubble-shaped fashion
Exaggerated sleeves, skirts with bubble hems and shoes with pom poms, it's time to embrace whimsical fashion and Lounge's style guide shows you how
4 min read2 Oct 2025Independence Day 2025: Fashion ideas inspired by the Indian tricolour
As preparations for 79th Independence Day begin, here are ideas on how to wear the Indian tricolour with a touch of spunk
3 min read10 Aug 2025Inside India's hush-hush hype luxury economy where sneakers cost more than gold
India’s young, style-conscious and wealthy shoppers are shelling out big money for such hype-driven luxury, snapping up limited edition Jordans to Japanese soft toys at a steep premium
5 min read28 May 2025Source: Your shopping guide for multicoloured fashion perfect for Holi
This round up is a celebration of colours and includes a men's organza shirt with a trippy floral print, lace up shoes with paint splatter pattern and a silk sari in multicoloured Madras checks
1 min read7 Mar 2025Source: A style guide to sunset-inspired glamour
The resplendent hues of sunset inspire this style guide that includes a wispy ochre-hued dress, a smocked sari and a bright yellow sequinned bib
1 min read27 Feb 2025Why Louis Vuitton and Dior can't bring their shoes to India
In order to import footwear, these global brands may have to meet Indian standards in their European factories
3 min read11 Feb 2024‘Quiet Luxury’ Finds a Loud Debate
The stealth-wealth fashion trend that propelled $1,500 sweaters and cashmere ball caps meets some fatigue among buyers
5 min read20 Jun 2023The Hottest New Home Amenity? ‘It’s Brutal.’
Homeowners are spending tens of thousands of dollars to outfit their properties with cold plunges
7 min read1 Jun 2023