Affordable Luxury

Opinion

Accessible luxury? What sounds contradictory may also be a uniquely risky selling proposition

The term is essentially an oxymoron, but may reflect today's K-shaped economy. Recent collaborations between luxury brands and more accessible ones like Audemars Piguet and Swatch raise the question of how sustainable this game is.

3 min read21 May 2026
Companies

Inside Burgundy Brand Collective’s bet on India’s rising luxury appetite

Burgundy Brand's expansioncomes as India’s luxury consumption story broadens to newer cities where affluent consumers are spending more across categories from fashion and food to home and lifestyle.

3 min read1 May 2026
Lounge

‘You can’t fool today’s consumer’: Malaika Arora on building accessories brand Maejoy

The model-entrepreneur on the vision behind her new accessories brand, the business of personal branding, and advice for first-time founders

3 min read21 Mar 2026
Lounge

Say hello to puffy, bubble-shaped fashion

Exaggerated sleeves, skirts with bubble hems and shoes with pom poms, it's time to embrace whimsical fashion and Lounge's style guide shows you how

4 min read2 Oct 2025
Lounge

Independence Day 2025: Fashion ideas inspired by the Indian tricolour

As preparations for 79th Independence Day begin, here are ideas on how to wear the Indian tricolour with a touch of spunk

3 min read10 Aug 2025
Industry

Inside India's hush-hush hype luxury economy where sneakers cost more than gold

India’s young, style-conscious and wealthy shoppers are shelling out big money for such hype-driven luxury, snapping up limited edition Jordans to Japanese soft toys at a steep premium

5 min read28 May 2025
Lounge

Source: Your shopping guide for multicoloured fashion perfect for Holi

This round up is a celebration of colours and includes a men's organza shirt with a trippy floral print, lace up shoes with paint splatter pattern and a silk sari in multicoloured Madras checks

1 min read7 Mar 2025
Lounge

Source: A style guide to sunset-inspired glamour

The resplendent hues of sunset inspire this style guide that includes a wispy ochre-hued dress, a smocked sari and a bright yellow sequinned bib

1 min read27 Feb 2025
Companies

Why Louis Vuitton and Dior can't bring their shoes to India

In order to import footwear, these global brands may have to meet Indian standards in their European factories

3 min read11 Feb 2024
Specials

‘Quiet Luxury’ Finds a Loud Debate

The stealth-wealth fashion trend that propelled $1,500 sweaters and cashmere ball caps meets some fatigue among buyers

5 min read20 Jun 2023
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