Alchemist Brand News

Industry

‘Expressing views is crucial’

Brands need to be far more circumspect than earlier because backlash against their communication can gather momentum very quickly and spiral out of control with severe unintended consequences, Samit Sinha, managing partner, Alchemist Brand Consulting

1 min read20 Oct 2020
Opinion

Going into 2019, has brand Modi lost some of its sheen?

Brand Modi was packaged well. It sold out in 2014, but didn't quite deliver in few key areas

3 min read19 Jul 2018

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Budget

The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared

25 Articles