Apple event

Even if many consumers balk at the $1,000-and-up price , introducing a new model of super-luxury iPhone for the first time—with a cost to match—is the type of clever pricing strategy that keeps Apple thriving even if there’s lacklustre demand for its products. Photo: AFP

Why Apple’s prices keep climbing up

4 min read . 13 Sep 2017
The Apple iPhone X India launch is slated for 3 November at a price of Rs89,000 onwards. The iPhone 8 and iPhone 8 Plus will go on sale 29 September at Rs64,000 onwards. Photo: AP