Apple Inc
Apple at 50: Tim Cook pens 'thank you' note ahead of 1 April anniversary— 'world is moved forward by people who…'
Apple Inc will celebrate its 50th anniversary on 1 April. CEO Tim Cook reflected on five decades of innovation, from the Mac to the iPhone, thanking employees, developers, and users. The company’s journey began with Steve Jobs and Steve Wozniak in the 1970s.
2 min read12 Mar 2026What explains upmarket Apple’s low-priced MacBook? A chip crunch more than market opportunity
Apple has long guarded its premium aura, but slowing laptop sales and a global chip shortage may have forced a rethink. Its low-priced MacBook aimed at students aims to mop up sales in a high-volume segment even as a supply chain squeeze threatens high-end sales this year.
3 min read9 Mar 2026Apple launches its lowest priced MacBook. Why it’s such a big deal.
The MacBook Neo is less expensive than the iPhone 17.
2 min read5 Mar 2026Apple's ‘big week’ announcements begin from today: iPhone 17e, new iPads, budget MacBook and everything expected
Apple plans to unveil several new products this week, including the iPhone 17e, new MacBooks, and iPads. CEO Tim Cook has hinted at a multi-day launch starting 2 March, which could conclude with the event on 4 March.
2 min read2 Mar 2026Apple shifts Mac mini production to US, deepens $600 billion investment amid Trump's manufacturing push
Apple CEO Tim Cook said the Mac mini will be produced in the US later this year as part of a $600 billion investment plan. The company is expanding operations in Houston, boosting chip sourcing from US partners, and opening a new manufacturing center to strengthen domestic production
2 min read25 Feb 2026Apple rents more premium office space in Bengaluru
With this additional lease, Apple's total area in Embassy Zenith is now 389,000 sq. ft, with a monthly rent of ₹9.16 crore.
1 min read24 Feb 2026Inside Apple’s push to build an all-American chip
The iPhone maker wants more supply based in the U.S., which remains years behind Asia.
6 min read24 Feb 2026iPhone 17 resale numbers are high just a few months after launch — Here's why Americans are selling the Apple smartphone
Apple's flagship iPhone 17 Pro Max logged 11.5% of the top 20 trade-ins in the United States, months after its launch. A study found that owners are capitalising on strong market prices with early resale of the device.
3 min read21 Feb 2026Google and Apple turn to AI music tools to deepen consumer engagement: Here's how
Google and Apple are adding AI-powered music tools to their core apps, enabling users to generate songs, cover art and playlists from simple text prompts as tech giants race to bring generative AI into everyday consumer experiences.
1 min read19 Feb 2026Steve Jobs felt hiring professional management for Apple ‘didn’t work at all, most of them bozos’ — Here's what he did
Steve Jobs felt hiring professional management for Apple “didn’t work at all” noting that “most of them were bozos” who did not know much about the company and how to run it. Here's what he did instead…
2 min read16 Feb 2026