Parle Agro plans to introduce one more new major product in the next two yearsBeverages major Parle Agro is the maker of popular brands such as Frooti and Appy Fizz
2 min read18 Oct 2020MediaCom will be responsible for the media strategy, planning, buying and implementation for all media including its key brands – Frooti, Appy and Appy Fizz in IndiaThe mandate is for the Indian sub-continent with a total media value of Rs. 200 crores
1 min read11 Nov 2019The summer campaign of Frooti, for the first time, features two big Bollywood celebrities — Alia Bhatt and Varun DhawanParle Agro has launched a ₹10 'pick me up' bottle through a television campaign featuring actor Salman Khan
2 min read25 Apr 2019Parle Agro aims to build Appy Fizz into an over Rs1, 000 crore brand in the next two years
2 min read11 May 2018Salman Khan will appear in Appy Fizz's 'Feel the fizz' summer advertising campaign starting in the coming weeks, says Parle Agro
2 min read15 Mar 2018Parle Agro eyes nearly triple-digit growth in south India in the next few months, says Nadia Chauhan, joint MD and chief marketing officer
2 min read27 Jan 2018Frooti Fizz is an attempt to build on the success of the original Mango Frooti that contributes more than 60% of Parle Agro's sales
4 min read8 Mar 2017Parle Agro 's Appy Fizz will pay Colors between `38 crore and `44 crore for the tenth season of 'Bigg Boss'
3 min read13 Sep 2016Apps to be available on smartphones (iPhone, Android and Windows), tablets as well as Apple and Samsung watches
2 min read26 May 2015Company seeks to take advantage of the 35% growth in India’s non-carbonated drinks market
1 min read25 Dec 2012The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared