The Ariel campaign has been ranked as the world’s most effective campaign for 2017 and 2018 according to WarcThe ads focus on reparenting sons and teaching them equality
3 min read25 Jan 2019Ariel's 'Share the Load' campaign developed by BBDO and Mediacom is the only ad campaign from India in the top 10 best marketing campaigns list
2 min read4 Apr 2017The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared