Asci News

In the new rules, no gaming advertisement can depict a person below the age of 18The advertisements should not present ‘online gaming for real money winnings’ as an income opportunity or as an alternative employment option

Products that are not internally consumed or applied in the body, therefore not required to be licensed under the Drug & Cosmetic Act, should be particularly cautious while making such claims unless they have claim-support data

DCGI said HUL’s claim is ‘false’ as a topical application product cannot offer or boost immunity against germs

Digital advertising is the fastest growing segment accounting for 30% of the total media spends in India which is expected to touch RS 91,641 crore according to an estimate by GroupM in February

Multiple users on Twitter trolled the company, tagging ASCI to look into its claimsZodiac Clothing said it has not heard from the regulator yet, but will provide proof of its claims once contacted.

ASCI said brands and services need to ensure that accrediting bodies involved in disseminating or presenting awards or rankings are authentic and credibleThe validity of the award/ranking used to substantiate a claim should be of a period preceding the advertisement by not more than 12 months

Influencers need to abide by the ad industry’s usual rules of transparency

If they act as paid brand endorsers, shouldn’t the standards that the ad industry operates by also apply to them?

India’s influencer market is estimated at $75-150 million a year, as compared to the global market of $1.75 billionASCI plans to frame these guidelines on the basis of international best practices, so that users can make informed decisions on their purchases

Gupta, who was serving as ASCI vice-chairman, takes the top role from D. ShivakumarGupta says synchronizing ASCI’s efforts in the digital space will be the key focus for the year