E-PaperAxe News
Axe's Chocolate Man returns in a sweeter avatar
The previous ad, immensely popular globally, was withdrawn in the countryWith this campaign, Axe is launching a disruptive new innovation
2 min read19 Feb 2020Axe's campaign 'Ab Teri Baari' aims to break traditional rules of masculinity
The music video titled 'Ab Teri Baari' features actor Ayushmann Khurrana and rap star Naezy who are performing the songTHe video also features Sunil Chhetri, Dharmesh Yelande, YouTube sensation ‘BeYouNick’ and actor Shashank Arora
2 min read24 Jun 2019KKR to buy publisher Axel Springer for $7.7 billion
KKR offered to pay 63 euros a share in cash, and the board of the company said it welcomed the agreement in a statement WednesdayKKR said the price is 32% higher than the average over the three months before the announcement the companies were in negotiations over a deal
1 min read12 Jun 2019Oyo targets Europe with €369 mn @Leisure acquisition
The transaction will include the repayment of a shareholder loan of around 60 million euros and is expected to close in JuneThe acquisition will help SoftBank Group Corp-backed OYO expand its Homes business, which will now have more than 100 million vacation rentals and urban homes
2 min read2 May 2019Indian deodorant makers smell success in perfume markets
Most companies have simply chosen to extend their deodorant brands to the perfume segment, and their primary target is young men
2 min read3 Feb 2017Axe-wielding Afghan wounds 4 in attack on German train
A handmade Islamic State flag was found in the 17-year-old Afghan's room
2 min read19 Jul 2016Axe attack on train in Germany leaves several injured
A police spokesman could not confirm media reports that the attacker had been shot dead and said the police operation was still ongoing
1 min read19 Jul 2016France unearths bones from 6,000 year old Neolithic massacre
At a site outside Strasbourg, the corpses of 10 individuals were found in one of 300 ancient 'silos' used to store grain and other food
1 min read7 Jun 2016Oldest known axe discovered in Australia
ANU's archeologists say the axe dates back between 46,000 and 49,000 years, around the time people first arrived on the Australia continent
2 min read11 May 2016Online auto classifieds portal CarTrade acquires CarWale
As part of the transaction, Axel Springer, Europe-based digital publisher, is selling its majority stake in CarWale to CarTrade
1 min read14 Nov 2015Popular Topics
Budget
The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared