Ayush

While new trade deals lay a foundation for Ayush to expand traditional therapies to new markets, it will take hard work on multiple fronts to succeed. Here's what the Ayush industry and Indian policymakers should consider to make headway.

The Bureau of Indian Standards said the goal is to ensure uniformity and consumer safety, but traditional practitioners are split over adopting rigid allopathy-style reporting rules.

With the government boosting AYUSH institutes and medical tourism ambitions, policyholders must check whether Ayurveda and other traditional treatments qualify for cashless insurance cover.

A proposal from the Ayush ministry was discussed last month by the Drugs Technical Advisory Board of the Drug Controller General of India to promote homoeopathy medicines across the country. The plan is to amend rules to allow wholesale drug distributors to stock and distribute homoeopathy drugs.

The Centre is planning to conduct a study with an aim to identify bacterial and fungal contamination in widely used herbs and establish microbial limits and testing standards.

Post pandemic, people are seeking personalised, integrative care over quick fixes. And India offers this ecosystem which blends nutrition, movement, sleep, emotions and spirit, at a fraction of a cost

Irdai mandated parity for AYUSH claims with allopathic care in Jan 2024. Yet patients face rejection over unclear rules, documentation issues and varying insurer interpretations.

The Trinetra portal will register complaints against ads making exaggerated claims about Ayurvedic products or services, concealing important details, or showing deceptive images that can misguide consumers, influence their decisions and result in unfair practices.