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Of  total television viewership, the share of news in India was 7%, according to data for week 19 from television monitoring agency Barc India. Photo: Priyanka Parasher/Mint

What do brands buy on news channels?

3 min read . 25 May 2017
A comparison of TV viewership data in week 41 of 2015 versus week 41 of 2016 shows that TV impressions in India have gone up by 24%—18% in urban and 30% in rural India. Photo: Indranil Bhoumik/Mint

The rise of rural TV viewers

4 min read . 12 Jan 2017
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