The new pay and free platform variable will be offered over and above the current urban and rural modelsIn the Hindi-speaking markets, two out of 10 homes have free connections, a statement from BARC said, accounting for almost 140 million TV viewing individuals
1 min read8 Jul 2019The regulator has asked BARC India to explain, by April 5, why action should not be taken against itBARC India has been granted registration by the Ministry of Information and Broadcasting (MIB) to carry out TV rating services
3 min read1 Apr 2019Goenka will take over from Nakul Chopra who has completed his year-long tenure as chairman of the joint industry bodyGoenka was the founder chairman of BARC India
1 min read29 Jan 2019Barclays says Amazon recorded $7.5 billion in gross sales in 2017-18 and Flipkart $6.2 billion in the same year, but the numbers comparison isn't exactly accurate
2 min read29 Nov 2018The Germany vs Mexico match telecast on 17 June at 8.30pm, is the most watched match of the tournament so far garnering seven million impressions
2 min read29 Jun 2018Bhavin Shukla resigns as director at Barclays India's investment banking unit and will join JPMorgan's investment banking unit
1 min read22 May 2018The eleventh edition of the Indian Premier League (IPL) witnessed 211.5 million impressions across urban and rural markets in its second week, up 5.9% from last year
1 min read26 Apr 2018Barc India's out-of-home or OOH measurement is a pre-subscribed service and Star India is the first network to subscribe to it for the ongoing Indian Premiere League. The opening week of IPL witnessed 125.1 million impressions from the urban market and 88.8 million from rural India
25 Apr 2018IPL 11 witnesses outdoor television viewership of 19.4 million impressions for the first eight matches across Delhi, Mumbai and Bengaluru, says Barc India
1 min read27 Apr 2018At Barc India, Nakul Chopra will replace Sudhanshu Vats, who completed his one-year tenure
2 min read12 Dec 2017The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared