Greater the resources we invest in our perspectives, the more stubbornly we hold on to them
4 min read21 Oct 2020Bizarre theories have flourished during this pandemic as humans tend to assign blame by drawing causation links when none exist
4 min read27 Apr 2020Sludge is excessive or unjustified friction such as paperwork burden that slows or halts a behaviour or action. It makes life difficult to navigate and can be frustratingThe nudge philosophy is that the chosen option makes choosers better off as judged by themselves
2 min read29 Oct 2019Conquer your fear, greed and biases to be able to maximize long-term returns
4 min read25 Sep 2019One challenge firms face today is that consumers are moving ahead of marketers
3 min read31 Jul 2019Being cognizant of cognitive biases is a useful way to conduct large-scale transformations in the country
4 min read22 Jul 2019It would appear it’s no longer a question of when to start using nudges as part of policy, but where
4 min read16 Jul 2019This year’s Economic Survey makes an intriguing suggestion on the use of moral suasion drawn from religious beliefs to modify the behaviour of Indians. Could this idea work?
2 min read7 Jul 2019Success of schemes such as Swachh Bharat, Ujjwala is testimony to potential for behavioural change, says SurveyThe Survey said the Swachh Bharat Mission had resulted in the improvement of key primary health indicators
4 min read5 Jul 2019Such thinking can and must be applied to the most important global problems facing humanity today
4 min read21 Jun 2019The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from 1st April to 31st March of the next year. Here is a quick guide on how the Union Budget is prepared