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Will ICE cinemas succeed? | Mint Primer | Mint

The objective of an ICE theatre is to fill a viewer’s peripheral vision with colours and objects similar to what’s on the main screen. An acronym for Immersive Cinema Experience, ICE involves the use of LED panels on either side of the main screen. The objective of an ICE theatre is to fill a viewer’s peripheral vision with colours and objects similar to what’s on the main screen.

25 Jan 2023
Opinion

Decoding the #NoMakeup trend

We now live in a world where outward appearance is more important than ever before. So, what's causing this contra-trend?

3 min read10 Mar 2018
Industry

Film Review: Three Billboards Outside Ebbing, Missouri

Frances McDormand's pained lead turn drives this black comedy-drama

2 min read23 Feb 2018
Industry

‘Sonu Ke Titu Ki Sweety’, ‘Welcome to New York’ to watch out this week

For Hollywood fans, 'Three Billboards Outside Ebbing, Missouri', directed by Martin McDonagh and starring Frances McDormand, and Sam Rockwell, comes to India this week

3 min read23 Feb 2018
Industry

Golden Globes: Oprah Winfrey, ‘Three Billboards’ triumph at black-draped show

Oprah Winfrey led the charge as the Golden Globes transformed into an A-list expression of female empowerment in the post-Harvey Weinstein era

6 min read9 Jan 2018
Companies

SoundCloud is said close to sale of stakes to Raine, Temasek

SoundCloud is close to selling stakes to the Raine Group and Temasek, deals that would help stabilize the owner of the popular music-streaming service

1 min read2 Aug 2017
Industry

Billboards are far from dead in the digital age

Big brands like McDonald's and Comcast have long used billboards to promote their products, but now even tech companies like Foursquare and Snapchat use them

3 min read6 Sep 2016
Mint-lounge

Kolkata pop-duo set for UK, US launch

Nischay Parekh & Jivraj Singh, who have been featured on Billboard.com, are awaiting the re-release of their album, 'Ocean', in the Anglophone world

4 min read24 Aug 2016
Companies

Maggi relaunch to start with ‘big hitters’: Nestle India MD

Nestle India will use print, TV, billboards and a lot of digital media for the relaunch of its popular noodles brand

2 min read16 Sep 2015
Mint-lounge

Tell Tchaikovsky the news…

The birth of rock'n'roll and the shape of things to come

2 min read16 Sep 2015
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